Manager, Digital Loyalty

KFC Corporation; Irvine (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Taco Bell in Irvine, California is seeking a Loyalty Journey Lead to accelerate the growth of Taco Bell Rewards by identifying and solving barriers across the customer lifecycle. You will lead a cross-functional squad, turning customer insights into testable ideas, and scale successful solutions across acquisition, onboarding, and engagement.

This role sits at the intersection of marketing, digital product, technology, analytics, operations, and customer experience, and requires customer

Responsibilities

• accelerate the growth of Taco Bell Rewards by identifying and solving barriers across the customer lifecycle
• lead a cross-functional squad focused on turning customer insights and business opportunities into testable ideas and scaling successful solutions
• own the journey roadmap and experimentation backlog, prioritizing opportunities by customer impact and business value
• guide initiatives from problem definition and ideation through testing, measurement, and scaled deployment
• report directly to the Head of Loyalty and advance one of Taco Bell's most important growth priorities

Job description

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 7,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industryboundaries.

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job:

As the Loyalty Journey Lead, you will be responsible for accelerating the growth of Taco Bell Rewards by identifying and solving barriers across the customer lifecycle. From acquisition and onboarding to ongoing engagement and re-engagement, you will lead a cross-functional squad focused on rapidly turning customer insights and business opportunities into testable ideas, learning what works, and scaling successful solutions.

Sitting at the intersection of marketing, digital product, technology, analytics, operations, and customer experience, you will lead a sprint-based test-and-learn approach that brings together the right partners to solve high-value customer and business problems. You will own the journey roadmap and experimentation backlog, prioritize opportunities based on customer impact and business value, and guide initiatives from problem definition and ideation through testing, measurement, and scaled deployment.

This role requires someone who can combine customer obsession, growth marketing, strategic thinking, analytics, and agile ways of working. You will be equally comfortable digging into customer behavior to identify friction, facilitating an ideation session with a cross-functional team, defining a test hypothesis, and translating results into a recommendation for senior leaders.

This role reports directly to the Head of Loyalty and will play a critical role in advancing one of Taco Bell's most important growth priorities.