Loyalty Growth Lead: Digital Journeys & Experiments

KFC Corporation; Irvine (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Taco Bell in Irvine, California is seeking a Loyalty Journey Lead to accelerate the growth of Taco Bell Rewards by identifying and solving barriers across the customer lifecycle. You will lead a cross-functional squad, turning customer insights into testable ideas, and scale successful solutions across acquisition, onboarding, and engagement.

This role sits at the intersection of marketing, digital product, technology, analytics, operations, and customer experience, and requires customer

Responsibilities

• accelerate the growth of Taco Bell Rewards by identifying and solving barriers across the customer lifecycle
• lead a cross-functional squad focused on turning customer insights and business opportunities into testable ideas and scaling successful solutions
• own the journey roadmap and experimentation backlog, prioritizing opportunities by customer impact and business value
• guide initiatives from problem definition and ideation through testing, measurement, and scaled deployment
• report directly to the Head of Loyalty and advance one of Taco Bell's most important growth priorities

Job description

Taco Bell in Irvine, California is seeking a Loyalty Journey Lead to accelerate the growth of Taco Bell Rewards by identifying and solving barriers across the customer lifecycle. You will lead a cross-functional squad, turning customer insights into testable ideas, and scale successful solutions across acquisition, onboarding, and engagement.

This role sits at the intersection of marketing, digital product, technology, analytics, operations, and customer experience, and requires customer