Sr. Analyst, Digital Brand Strategy

Yum China Holdings; Honolulu (HI); Hybrid; USD 85,000 - 121,000; Full time

Benefits offered by this job

Hybrid work schedule

Onsite childcare

Onsite dining center

Gym with fitness classes

Vacation and holidays

Tuition reimbursement

Parental leave

401(k) with 6% match

Medical & dental

Discounts and free food

Job summary

Taco Bell in Honolulu, HI seeks a Senior Analyst to support loyalty growth by optimizing acquisition, activation, and engagement. You’ll partner with marketing and technology to launch innovations like new loyalty offers and brand integrations.

The role focuses on building expertise in the loyalty business, reporting to the Senior Associate Manager, and collaborating across operations, finance, product, and CRM teams. Hybrid work is available.

Qualifications

• 4+ years of experience with brand management or related experience.
• Strong communication skills that translate to project ownership and accountability.
• 1+ years of experience with project management and cross-functional coordination.
• 1+ years of experience with creative & communication brief writing or agency experience.

Responsibilities

• Partner with Sr. Associate Manager on design, execution, and analysis of loyalty programs.
• Collaborate with cross-functional teams (Operations, Supply, Finance, Product, CRM, Digital) on concepting, development, testing, launches, and reporting.
• Develop knowledge of Taco Bell business model, loyalty landscape, and QSR industry.
• Own and drive insights by partnering with analytics, finance, and consumer insights teams.
• Manage project inputs and updates into cross-functional documents and build a playbook of validated offers.
• Support end-to-end execution of loyalty offers including creative briefs, QA, launch, and reporting.

Skills

Brand management

Project management

Cross-functional coordination

Communication

Creative brief writing

Education

BA degree

Job description

Full job description Who is Taco Bell? Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job

The Senior Analyst role will support our loyalty growth goals, focusing on key performance measures of acquisition, activation, and user engagement. The position will be focused on unlocking access for loyalty members to the most value and best experiences from the brand. The role will integrate closely with the marketing & tech teams to launch new loyalty innovations (like Taco Lover’s Pass), brand integrations (like Cantina Chicken Early Access) and compelling loyalty offers. The individual will become an expert on our loyalty business and report to the Senior Associate Manager.

The Day-to-Day

• Partner with Sr. Associate Manager on program design, execution, and analysis of programming that drives loyalty goals.
• Build relationships and collaborate with cross-functional partners (Operations, Supply, Consumer Insights, Finance, Product, PR, Media, Digital Innovation, Partnerships, Omni Channel, Legal, CRM) on concepting, validation, development, testing, launches, and reporting.
• Build foundational knowledge of Taco Bell business model, loyalty category landscape and QSR industry.
• Develop a sense of ownership and command of what drives the business by closely partnering with insights & analytics, finance, and consumer insights.
• Support project management including timelines, creative, workback schedules and meetings and partner with coach to design, draft and analyze consumer research.
• Manage and lead program inputs & updates into key cross-functional, marketing ops and reporting documents and build a pipeline and playbook of validated offer constructs for owned and mass audiences.
• Support Sr. Associate Manager with end-to-end execution of loyalty offers including project management, creative briefing/reviews/feedback, QA, internal comms, launch, and reporting.
• Closely partner with cross functional teams to develop recommendations on how to improve our loyalty offer user experience and performance, to concept & validate new loyalty innovation ideas
• Partner with Sr. Associate Manager to concept and plan loyalty integrations into national calendar & cultural moments.

Is This You?

• 4+ years’ experience with brand management or related experience
• BA degree required in related field, business degree preferred
• Strong communication skills that translate to project ownership and accountability with a desire to understand, empathize, and continuously improve and solve problems
• 1+ years’ experience with project management, cross-functional coordination that drives efficiency and continuity
• 1+ years’ experience with creative & communication brief writing or agency experience

Work-Hard, Play-Hard

• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes, there is a Taco Bell inside the building)
• Onsite dry cleaning, laundry services, carwash,
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Tuition reimbursement and education benefits
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name

Salary Range: $84,500 - $120,560 annually + bonus eligibility + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

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