Digital Merchandising Manager — App & Web

Taco Bell; Irvine (CA); On-site; USD 125,000 - 162,000; Full time

Job summary

Taco Bell is hiring a Manager of Digital Merchandising (App/Web) to bring our digital storefront to life across the app and web. You will own campaigns, stories, promotions, and brand moments through merchandising, experimentation, and data-led decisions.

You will collaborate with Marketing, Product, Engineering, CRM, Analytics, Content Operations, and QA to deliver customer-centric experiences that drive conversion and engagement while continuously optimizing for business impact.

Qualifications

• Bachelor’s Degree in Marketing or Business, or related field.
• 8+ years in digital/site merchandising, growth/optimization, or e-commerce; leadership experience preferred.
• Strong understanding of A/B testing, segmentation, personalization, merchandising KPIs, and content impact on outcomes.

Responsibilities

• Own the end-to-end digital merchandising experience across app and web, including campaigns, stories, promotions, and brand moments.
• Partner with leadership to translate strategy into merchandising plans, testing roadmaps, and optimization opportunities.
• Lead the Call for Work (CFW) process with creative briefs aligning strategy, customer insights, and business goals.
• Manage the digital merchandising launch calendar and ensure timely, cross-functional delivery.
• Collaborate across Marketing, Product, Engineering, Analytics, CRM, and QA to deliver on-brand digital experiences.
• Develop and optimize weekly homepage and landing page experiences using customer insights and performance data.
• Oversee QA and launch readiness with Content Operations for flawless execution.
• Drive experimentation (A/B/multivariate) with Analytics and CRM to improve conversion and engagement.
• Develop personalized content journeys with CRM to connect merchandising with customer lifecycle.
• Present performance insights and optimization opportunities to influence cross-functional decisions.
• Create scalable playbooks and processes to improve speed, quality, and execution.
• Shape the digital roadmap with Product and Engineering for new features and experiences.

Skills

Digital merchandising

Cross-functional leadership

A/B testing

Personalization

Analytics

Education

Bachelor’s Degree in Marketing or Business

Tools

Figma

Jira

Amplitude

Job description

Taco Bell is hiring a Manager of Digital Merchandising (App/Web) to bring our digital storefront to life across the app and web. You will own campaigns, stories, promotions, and brand moments through merchandising, experimentation, and data-led decisions.

You will collaborate with Marketing, Product, Engineering, CRM, Analytics, Content Operations, and QA to deliver customer-centric experiences that drive conversion and engagement while continuously optimizing for business impact.