Loyalty Growth & Analytics Specialist

Hertz; Estero (FL); Hybrid; USD 59,000 - 72,000; Full time

Benefits offered by this job

Discounts on rentals

Generous PTO

Medical, dental, vision insurance

401(k) with company match

Parental leave

Job summary

Hertz is seeking a Loyalty Marketing Analyst to develop and execute strategies across Hertz, Dollar, and Thrifty loyalty programs. You will analyze customer behavior, campaign performance, and program metrics to drive member acquisition, activation, engagement, and retention.

You will collaborate with Brand Marketing, CRM, Partnerships, Finance, IT, and Operations to support strategic initiatives. The role includes marketing campaign execution across channels and ongoing program optimization.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 2 years of experience in loyalty marketing or related role.
• Proficiency in Excel, Tableau, Google Analytics, SQL, and other data tools.

Responsibilities

• Develop and execute loyalty marketing initiatives to drive acquisition, activation, engagement, retention, and redemption across Hertz, Dollar, and Thrifty programs.
• Analyze customer behavior and campaign performance to identify growth opportunities.
• Assist in loyalty program enhancements, member communications, offers, and partnerships activations.
• Evaluate campaigns and recommend program improvements including rules, points, and benefits.

Skills

Analytical abilities

Relationship-building

Communication skills

Project management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Microsoft Excel

Tableau

Google Analytics

SQL

Job description

Hertz is seeking a Loyalty Marketing Analyst to develop and execute strategies across Hertz, Dollar, and Thrifty loyalty programs. You will analyze customer behavior, campaign performance, and program metrics to drive member acquisition, activation, engagement, and retention.

You will collaborate with Brand Marketing, CRM, Partnerships, Finance, IT, and Operations to support strategic initiatives. The role includes marketing campaign execution across channels and ongoing program optimization.