Loyalty Marketing Analyst: Growth & Engagement

Hertz; Brookhaven (GA); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Discount on Hertz rentals

Paid time off (PTO)

Medical, dental, and vision insurance

401(k) with company match

Parental leave and adoption assistance

Employee discounts and perks

Job summary

Hertz is seeking a Loyalty Marketing professional to develop and execute strategies across the Hertz, Dollar, and Thrifty programs, driving member acquisition, activation, engagement, and retention. You will analyze customer behavior and work with Brand Marketing, CRM, Partnerships, Finance, IT and Operations to enhance program performance and support growth.

In this role you will guide communications, promotions, and partnerships, while leading TNC marketing initiatives across multiple

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 2 years in loyalty marketing or related role.
• Proficiency in Excel, Tableau, Google Analytics, SQL.

Responsibilities

• Support the development and execution of loyalty marketing initiatives that drive member acquisition, activation, engagement, retention, and redemption across Hertz, Dollar, and Thrifty.
• Analyze customer behavior, campaign performance, and key program metrics to identify opportunities for growth and increased member engagement.
• Assist in the development and implementation of loyalty program enhancements, member communications, promotional offers, and partnership activations.
• Evaluate the effectiveness of loyalty campaigns and provide recommendations for future program enhancements, including program rules, point earning and redemption opportunities, and experiential benefits.
• Collaborate with Brand Marketing, CRM, Partnerships, Finance, IT, Accounting, and Operations to support program objectives and strategic initiatives.
• Conduct competitive analyses of loyalty programs to identify industry trends and opportunities for differentiation.
• Lead the execution of TNC marketing campaigns across paid media, CRM, social media, OOH, and other channels.
• Maintain project plans, stakeholder communications, approval processes, and performance reporting for key initiatives.
• Serve as a trusted marketing partner translating business objectives into actionable marketing programs.

Skills

Loyalty marketing

Data analysis

Cross-functional collaboration

Strategic thinking

Communication skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Excel

Tableau

Google Analytics

SQL

Job description

Hertz is seeking a Loyalty Marketing professional to develop and execute strategies across the Hertz, Dollar, and Thrifty programs, driving member acquisition, activation, engagement, and retention. You will analyze customer behavior and work with Brand Marketing, CRM, Partnerships, Finance, IT and Operations to enhance program performance and support growth.

In this role you will guide communications, promotions, and partnerships, while leading TNC marketing initiatives across multiple