Loyalty Analyst

Hertz; Brookhaven (GA); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Discount on Hertz rentals

Paid time off (PTO)

Medical, dental, and vision insurance

401(k) with company match

Parental leave and adoption assistance

Employee discounts and perks

Job summary

Hertz is seeking a Loyalty Marketing professional to develop and execute strategies across the Hertz, Dollar, and Thrifty programs, driving member acquisition, activation, engagement, and retention. You will analyze customer behavior and work with Brand Marketing, CRM, Partnerships, Finance, IT and Operations to enhance program performance and support growth.

In this role you will guide communications, promotions, and partnerships, while leading TNC marketing initiatives across multiple

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 2 years in loyalty marketing or related role.
• Proficiency in Excel, Tableau, Google Analytics, SQL.

Responsibilities

• Support the development and execution of loyalty marketing initiatives that drive member acquisition, activation, engagement, retention, and redemption across Hertz, Dollar, and Thrifty.
• Analyze customer behavior, campaign performance, and key program metrics to identify opportunities for growth and increased member engagement.
• Assist in the development and implementation of loyalty program enhancements, member communications, promotional offers, and partnership activations.
• Evaluate the effectiveness of loyalty campaigns and provide recommendations for future program enhancements, including program rules, point earning and redemption opportunities, and experiential benefits.
• Collaborate with Brand Marketing, CRM, Partnerships, Finance, IT, Accounting, and Operations to support program objectives and strategic initiatives.
• Conduct competitive analyses of loyalty programs to identify industry trends and opportunities for differentiation.
• Lead the execution of TNC marketing campaigns across paid media, CRM, social media, OOH, and other channels.
• Maintain project plans, stakeholder communications, approval processes, and performance reporting for key initiatives.
• Serve as a trusted marketing partner translating business objectives into actionable marketing programs.

Skills

Loyalty marketing

Data analysis

Cross-functional collaboration

Strategic thinking

Communication skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Excel

Tableau

Google Analytics

SQL

Job description

Responsible for developing and executing loyalty program strategies that enhance customer retention and attract new members to the Hertz, Dollar, and Thrifty loyalty programs. Supports the creation of member communications that reinforce program benefits and drive engagement. Collaborates with cross-functional stakeholders to analyze loyalty program performance and identify opportunities for future enhancements and strategic initiatives. Also supports marketing efforts and campaigns focused on emerging business growth opportunities, including Transportation Network Company (TNC) marketing, B2B audiences, and partnership initiatives.

This position starts at $65K; commensurate of experience.

What You’ll Do:

• Support the development and execution of loyalty marketing initiatives that drive member acquisition, activation, engagement, retention, and redemption across the Hertz, Dollar, and Thrifty loyalty programs.
• Analyze customer behavior, campaign performance, and key program metrics to identify opportunities for growth and increased member engagement.
• Assist in the development and implementation of loyalty program enhancements, member communications, promotional offers, and partnership activations.
• Evaluate the effectiveness of loyalty campaigns and provide recommendations for future program enhancements, including program rules, point earning and redemption opportunities, and experiential benefits.
• Collaborate with cross-functional stakeholders, including Brand Marketing, CRM, Partnerships, Finance, IT, Accounting, and Operations, to support program objectives and strategic initiatives.
• Conduct competitive analyses of loyalty programs to identify industry trends, best practices, and opportunities for differentiation.
• Lead the execution of Transportation Network Company (TNC) marketing campaigns across paid media, CRM, social media, out-of-home advertising, and promotional channels.
• Maintain project plans, stakeholder communications, approval processes, and performance reporting for key marketing initiatives.
• Serve as a trusted marketing partner to business leaders by translating business objectives into actionable marketing strategies and programs.

What We’re Looking For:

• Bachelor's degree in Marketing, Business, or a related field required; experience in analytics or statistics is a plus.
• Minimum of 2 years of experience in loyalty marketing, customer loyalty programs, or a related marketing role required.
• Proficiency in Microsoft Excel, Tableau, Google Analytics, SQL, and other data analysis tools.
• Ability to collaborate effectively with internal and external stakeholders across multiple functions and geographic locations.
• Strong influencing and relationship-building skills.
• Customer-centric mindset with a passion for enhancing the customer experience.
• Flexible and adaptable, with the ability to thrive in ambiguous and evolving environments.
• Excellent verbal and written communication skills.
• Results-oriented with strong decision-making, problem-solving, and analytical abilities.
• Ability to drive process improvements and support organizational change initiatives.
• Maintains a positive attitude and sense of urgency in a fast-paced environment.
• Ability to work independently with minimal supervision while maintaining a goal-oriented mindset.
• Demonstrated ability to think strategically, see the big picture, and apply critical thinking to business challenges.
• Excellent organizational, time management, prioritization, and project management skills.
• Demonstrates accountability, ownership, and courageous leadership.

What You’ll Get:

• Up to 40% discount on standard Hertz rental vehicles
• Generous Paid Time Off (PTO) program
• Comprehensive Medical, Dental, and Vision insurance options
• Retirement savings programs, including 401(k) with company matching
• Paid Parental Leave and Adoption Assistance
• Employee Assistance Program (EAP) for employees and eligible family members
• Educational assistance, tuition reimbursement, and employee discounts
• Voluntary insurance options, including Pet Insurance, Legal/Identity Theft Protection, and Critical Illness coverage
• Exclusive employee perks and discounts, including theme park tickets, gym memberships, and more