Loyalty Analytics & Operations Lead

Topgolf Payroll Services; Texas; On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Free Play

Half price food

Health insurance

Dental

Vision

401(k) match

Mental well-being platform

Job summary

Topgolf Entertainment Group in Texas is seeking a Loyalty Analyst to own the loyalty program day-to-day operations and drive value through member engagement and spend per visit.

You will analyze member behavior, manage enrollment and redemption rules, monitor for fraud, build dashboards tracking KPIs, and collaborate with marketing, finance, and technology teams to optimize ROI and program integrity.

Responsibilities

• Administer the day-to-day operations of the loyalty program, including point accrual and redemption rules, tier logic, and member account maintenance.
• Analyze loyalty member behavior to identify opportunities that increase return visit frequency and average guest check.
• Monitor program transactions for signs of fraud or abuse and escalate or resolve issues as needed.
• Build reporting and dashboards to track core loyalty KPIs: enrollment, active member rate, redemption rate, breakage, and member lifetime value.
• Partner with marketing to design and evaluate targeted offers, promotions, and campaigns aimed at loyalty members.
• Work with technology and vendor partners to troubleshoot loyalty platform issues and support enhancements.

Job description

Topgolf Entertainment Group in Texas is seeking a Loyalty Analyst to own the loyalty program day-to-day operations and drive value through member engagement and spend per visit.

You will analyze member behavior, manage enrollment and redemption rules, monitor for fraud, build dashboards tracking KPIs, and collaborate with marketing, finance, and technology teams to optimize ROI and program integrity.