Loyalty Analyst

Topgolf Payroll Services; Dallas (TX); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Free Play

Half-price food

Health insurance

Dental insurance

Vision insurance

401(k) match

Job summary

Topgolf is seeking a Loyalty Analyst to run and improve our loyalty program, owning day-to-day administration and analyzing what drives members to visit more often and spend more per visit. You will monitor for fraud, collaborate with marketing, finance, and technology, and build dashboards of core KPIs such as enrollment, active member rate, redemption rate, breakage, and customer lifetime value.

Join a team that values data-driven decision making and partnerships across departments to deliver

Qualifications

• Experience building loyalty programs and analyzing member behavior.
• Ability to partner with marketing, finance, and technology teams.
• Experience monitoring fraud and abuse in loyalty systems.
• Strong reporting and dashboard construction for core KPIs.

Responsibilities

• Administer day-to-day loyalty program operations.
• Analyze loyalty member behavior to increase return visits and spend.
• Monitor transactions for signs of fraud or abuse and resolve issues.
• Build dashboards tracking enrollment, active member rate, redemption rate, breakage, and lifetime value.
• Collaborate with marketing to design targeted offers and campaigns.
• Work with technology and vendor partners to troubleshoot issues and support enhancements.

Skills

Loyalty analytics

Data reporting

Fraud detection

Stakeholder collaboration

Vendor management

Job description

The Loyalty Analyst helps run and continuously improve our loyalty program, owning its day-to-day administration while digging into what drives members to visit more often and spend more per visit. This person also safeguards the program's integrity by identifying and stopping fraudulent or abusive activity before it erodes program value. Working closely with marketing, finance, and technology teams, the Loyalty Analyst ensures the program runs smoothly and delivers real return on investment and serves as the primary point of contact for our loyalty vendor.

Administer the day-to-day operations of the loyalty program, including point accrual and redemption rules, tier logic, and member account maintenance.

Analyze loyalty member behavior to identify opportunities that increase return visit frequency and average guest check Monitor program transactions for signs of fraud or abuse (e.g., point gaming, account sharing, redemption anomalies) and expedite or resolve issues as needed.

Build reporting and dashboards to track core loyalty KPIs: enrollment, active member rate, redemption rate, breakage, and member lifetime value.

Partner with marketing to design and evaluate targeted offers, promotions, and campaigns aimed at loyalty members.

Work with technology and vendor partners to troubleshoot loyalty platform issues and support enhancements.

BENEFITS

Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify. View team member benefits here.

ADA

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

EEO Statement

Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve. Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

We could list all the perks & benefits that are uniquely Topgolf, but we bet you prefer to hear what it's like to work here directly from Team Members.

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Our Promises to our Team Members

• A PLAYFUL ENVIRONMENT where you can make new friends
• A SAFE PLACE where you can BE YOUR FULL SELF every day
• CLEAR DIRECTION and tools to do your job
• An opportunity TO LEARN & GROW
• To LISTEN & ACT when you speak up
• We will NEVER STOP IMPROVING

Dealing with some stuff? We offer FREE Mental Health Benefits for everyone.

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