Local Market Media Strategy Lead

AT&T inc.; El Segundo, Dallas (CA, TX); On-site; USD 131,000 - 196,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Adoption Reimbursement

Disability Benefits

Life and Accidental Death Insurance

Employee discounts

Job summary

AT&T inc. is seeking a strategic Local Market Media Lead in Dallas, TX or El Segundo, CA to translate market needs into actionable media plans.

You will partner with cross-functional teams to drive performance and speed to market across local media initiatives, with accountability for market results. The role requires 5+ years of media agency experience, a Bachelor's degree, and the ability to influence stakeholders in a matrixed organization.

Qualifications

• Bachelor’s degree (BS/BA) desired.
• 5+ years of Media Agency Experience.
• Experience translating business objectives, audience insights, and market dynamics into effective, measurable media strategies and plans.

Responsibilities

• Develop actionable, market-specific media plans aligned with local business needs and performance goals.
• Use performance data, market insights, and competitive intelligence to identify opportunities and improve results.
• Drive timely execution, optimization, and speed to market across local media initiatives.

Skills

Media strategy

Planning

Activation

Optimization

Stakeholder management

Analytical skills

Communication

Education

Bachelor's degree (BS/BA) desired

Job description

AT&T inc. is seeking a strategic Local Market Media Lead in Dallas, TX or El Segundo, CA to translate market needs into actionable media plans.

You will partner with cross-functional teams to drive performance and speed to market across local media initiatives, with accountability for market results. The role requires 5+ years of media agency experience, a Bachelor's degree, and the ability to influence stakeholders in a matrixed organization.