Lead Creator Marketing & Local Partnerships

AT&T inc.; Dallas (TX); On-site; USD 119,000 - 178,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Disability Benefits

Life Insurance

Supplemental benefit programs

Employee Assistance Programs (EAP)

Wellness programs

Employee discounts on AT&T services

Job summary

AT&T Dallas is seeking a senior marketer to lead the Local Creator Program, guiding agencies and internal teams end-to-end from discovery to launch and reporting. The role emphasizes partner relationships, content strategy, and cross-functional collaboration across brand, activation, media, and analytics teams.

You will drive local market optimization, ensure FTC compliance, and maintain an influencer CRM to monitor budgets and performance.

Qualifications

• 5-8+ years in influencer/creator marketing at scale.
• Experience with regional or retail marketing teams.
• Able to translate strategy into repeatable programs.
• Strong cross-functional leadership and operational rigor.

Responsibilities

• Local Creator Program Execution: manage agencies and internal teams end-to-end.
• Local Creator & Partner Relationship Management: build long-term partnerships with creators and agencies.
• Performance Tracking & Local Market Optimization: track KPIs and turn data into optimizations.
• Creator Strategy, Storytelling & Brand Safety: define strategies and ensure FTC compliance.
• Cross-Functional & Local Market Collaboration: align with brand, analytics, and markets.
• Content Engine & Platform Management: develop content calendars and track budgets.

Skills

Influencer marketing

Regional retail marketing

Operational programs

Cross-functional leadership

Multi-market programs

CreatorIQ familiarity

Telecom/retail marketing

Tools

CreatorIQ

Job description

AT&T Dallas is seeking a senior marketer to lead the Local Creator Program, guiding agencies and internal teams end-to-end from discovery to launch and reporting. The role emphasizes partner relationships, content strategy, and cross-functional collaboration across brand, activation, media, and analytics teams.

You will drive local market optimization, ensure FTC compliance, and maintain an influencer CRM to monitor budgets and performance.