Local Market Media Lead

AT&T; El Segundo (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

AT&T is seeking a strategic Local Market Media Lead to translate market needs into actionable, market-specific media plans that drive business performance. You will serve as the dedicated media partner for local markets, connecting business priorities with data-informed solutions and scalable opportunities.

In this role you will develop market plans, leverage performance data and competitive insights, and collaborate across functions to execute and optimize local media with urgency and

Qualifications

• Minimum of five years of media agency experience, with a demonstrated focus on performance media strategy, planning, activation, and optimization.
• Experience translating business objectives, audience insights, and market dynamics into effective, measurable media strategies and plans.
• Proven ability to operate within a matrixed organization, aligning cross-functional teams and navigating complex priorities to drive results.
• Demonstrated success influencing stakeholders at multiple levels, including internal partners and external agency partners, without direct authority.
• Strong analytical capabilities, interpreting performance data and translating findings into optimization recommendations.
• Deep understanding of local media nuances, audience behavior, competition, channels, and performance drivers.
• Knowledge of competitive intelligence, media optimization, and measurement approaches for continuous improvement.
• Ability to manage multiple priorities, collaborate across functions, and deliver high-quality work with urgency.
• Exceptional communication and relationship-building skills.

Responsibilities

• Develop market-specific media plans aligned with local business needs and performance goals.
• Use performance data, insights, and competitive intelligence to identify opportunities and improve results.
• Serve as the primary media lead for local market needs, collaborating with cross-functional teams.
• Drive timely execution, optimization, and speed to market across local media initiatives.
• Maintain clear accountability for market-level media performance and outcomes.
• Identify, document, and scale local learnings to strengthen future planning and broader strategies.

Skills

Media strategy

Media planning

Activation

Optimization

Analytics

Communication

Cross-functional collaboration

Stakeholder management

Problem solving

Education

Bachelor’s degree

Job description

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

Role Overview

We are seeking a strategic, results-oriented Local Market Media Lead to translate individual market needs into actionable, market-specific media plans that drive business performance. This role will serve as the dedicated media partner for local markets, connecting business priorities with data-informed solutions and scalable opportunities.

Key Responsibilities

• Develop actionable, market-specific media plans aligned with local business needs and performance goals.
• Use performance data, market insights, and competitive intelligence to identify opportunities, close performance gaps, and continuously improve results.
• Serve as the primary media lead for local market needs, partnering with cross-functional teams to understand priorities and deliver effective solutions.
• Drive timely execution, optimization, and speed to market across local media initiatives.
• Maintain clear accountability for market-level media performance and business outcomes.
• Identify, document, and scale local market learnings to strengthen future planning and broader media strategies.

What You Bring

• Minimum of five years of media agency experience, with a demonstrated focus on performance media strategy, planning, activation, and optimization.
• Experience translating business objectives, audience insights, and market dynamics into effective, measurable media strategies and plans.
• Proven ability to operate effectively within a highly matrixed organization, aligning cross-functional teams and navigating complex priorities to drive results.
• Demonstrated success influencing stakeholders at multiple levels, including internal business partners and external agency partners, without relying on direct authority.
• Strong analytical capabilities, with experience interpreting performance data, identifying actionable insights, and translating findings into clear optimization recommendations.
• Deep understanding of local media nuances, including market-level audience behavior, competitive dynamics, channel considerations, and performance drivers.
• Knowledge of competitive intelligence, media optimization, and measurement approaches that support continuous performance improvement.
• Demonstrated ability to manage multiple priorities, collaborate across functions, and deliver high-quality work with urgency and accountability.
• Exceptional communication, problem-solving, relationship-building, and stakeholder-management skills.

Why This Role

This is an opportunity for an experienced media strategist to move beyond executing campaigns and directly influence how local market opportunities are identified, prioritized, and activated. You will work at the intersection of media, analytics, business strategy, and local market insight, with the autonomy to solve complex challenges and the visibility to shape decisions with senior leaders. The role also offers the opportunity to turn successful local-market approaches into repeatable practices with broader impact.

Job Contribution

An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Education/Experience

Bachelor’s degree (BS/BA) desired. 5+ years of Media Agency Experience.

Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment

Contact with Customers/Candidates/Clients

Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)

Handling/Proximity to Sensitive Information