Local Café Marketing & Grand Openings Lead

Paris Baguette; New Jersey, United States, Northern America, Americas; Híbrido; USD 70.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Free Cake for your Birthday

401K Retirement Plan

Paid time off

Paid Holidays

Competitive compensation

Descripción de la vacante

Paris Baguette is seeking an Integrated Marketing Manager to lead Local Café Marketing, Grand Openings, and communications. This role will serve as the Paris Baguette expert for local initiatives and cafe launch plans while driving national campaigns at local and regional levels.

You will oversee strategy for local marketing including media, direct mail, grassroots initiatives, and franchisee communications, and support operators with localized marketing plans and effective grand opening tactics.

Formación

• Minimum of 3-5 years marketing experience.
• Degree in Marketing or related field preferred.
• Restaurant/QSR or F&B industry experience preferred.
• Franchise model experience preferred.
• Experience in developing marketing campaigns and programs which deliver profitable ROI.
• Able to manage multiple projects in a timely manner.
• Balance of strong strategic thinking and flawless execution.
• Diverse portfolio of skills and experience, including relationship-building, metrics, data reporting and project management.
• Natural collaborator, proactive, solutions-oriented.
• Flexible, adaptive, upbeat, open, and visible work style, with a successful track record of supporting locations across a large geographically decentralized portfolio.
• Exceptional organizational and communication skills with the ability to effectively balance priorities and deliver results in a fast-paced, ever-changing, and highly entrepreneurial environment.
• Feedback is a gift! Ability to provide constructive feedback and recognition to every member of the organization, along with Franchisees, to ensure we have an open and transparent culture of high-performance standards.
• High emotional intelligence with the ability to work with, and support diverse teams by being highly empathetic, intuitive, self-motivated, and driven.
• Teams Win! Must be a team player who fosters a collaborative and engaged teamwork environment.
• Being a Brand Ambassador, with an excellent knowledge of and commitment to Paris Baguette’s Mission, Vision, Brand Values, and Culture.

Responsabilidades

• Lead the development and execution of café level marketing plans that are aligned with brand standards and designed to achieve sales goals, drive traffic, and increase brand loyalty; LCM (Local Café Marketing).
• Responsible for evaluating the effectiveness of marketing strategies, tactics, & programs; providing feedback and collaborating with the DMs to influence the evolution of programs, systems & processes.
• Develop and maintain relationships with agencies of record for local media, grand opening campaigns, and PR.
• Review and approve café grand opening press releases in partnership with franchise development team.
• Manage the local café marketing portal (collateral, signage & POP) as well as the portal for local media toolkits (Meta, Web ads, and Direct Mail).
• Host franchisee and operator LCM webinars to help educate and streamline local café marketing programs.
• Track data for daily sales and guest counts and prepare cafes with local material for campaigns.

Conocimientos

Marketing experience

Relationship-building

Data reporting

Project management

Educación

Bachelor's degree in Marketing

Descripción del empleo

Paris Baguette is seeking an Integrated Marketing Manager to lead Local Café Marketing, Grand Openings, and communications. This role will serve as the Paris Baguette expert for local initiatives and cafe launch plans while driving national campaigns at local and regional levels.

You will oversee strategy for local marketing including media, direct mail, grassroots initiatives, and franchisee communications, and support operators with localized marketing plans and effective grand opening tactics.