Lifecycle & Subscription Engagement Lead

Farm Journal; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Farm Journal is seeking an Audience Engagement Manager to drive cross-channel campaigns, paid subscription growth, and member acquisitions using segmentation, personalization, and triggered communications across key audiences.

The ideal candidate will have at least three years of engagement marketing experience with HubSpot and experience managing Recurly subscriptions. A strong grounding in audience metrics and retention strategies across multiple systems is essential.

Qualifications

• 3+ years of engagement marketing experience leading campaigns in a marketing automation platform (e.g., HubSpot).
• Experience managing a paid subscription program (Recurly).
• Strong understanding of audience metrics, retention and engagement tactics.

Responsibilities

• Manage HubSpot for engagement and lifecycle management.
• Benchmark trends and audience preferences to increase engagement.
• Design and implement a touchpoint strategy aligned with business goals.
• Set specific objectives and report on KPIs including churn, renewal, and conversion rates.
• Generate and share engaging content via onsite tools to drive registrations and first-party data collection.
• Collaborate with marketing, broadcast, editorial and sales to ensure brand consistency.
• Suggest and implement new features to increase engagement.
• Stay up to date with current B2B marketing trends and audience development.
• Manage paid subscription base in Recurly, overseeing lifecycle, billing workflows and renewals.
• Design and execute campaigns to grow paid subscribers and reduce churn.
• Monitor engagement levels of known users.

Skills

Audience engagement

Multichannel marketing

Data-driven decision making

Cross-functional collaboration

Tools

HubSpot

Recurly

GA4

Job description

Farm Journal is seeking an Audience Engagement Manager to drive cross-channel campaigns, paid subscription growth, and member acquisitions using segmentation, personalization, and triggered communications across key audiences.

The ideal candidate will have at least three years of engagement marketing experience with HubSpot and experience managing Recurly subscriptions. A strong grounding in audience metrics and retention strategies across multiple systems is essential.