Subscriber Lifecycle & Engagement Manager

HP Inc.; Vancouver (WA); On-site; USD 83,000 - 128,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Parental leave

11 paid holidays

Flexible paid vacation

Job summary

HP Inc. is seeking a Customer Lifecycle Manager to design and execute programs that engage subscribers across the full lifecycle of HP's service offerings. The role collaborates with Marketing, Product, Analytics, and Legal to optimize the customer experience, drive retention, and grow revenue.

The position emphasizes data-driven decision making, audience segmentation, and multichannel communications across email, app, web, and other digital touchpoints, shaping the subscription journey.

Qualifications

• 3–7 years of lifecycle marketing, CRM, customer engagement, retention, campaign management, digital marketing, customer experience, or a related area.
• Experience supporting or executing customer communications across digital channels.
• Familiarity with marketing automation, CRM, campaign management, or customer engagement platforms (Salesforce Marketing Cloud preferred).

Responsibilities

• Execute lifecycle programs to engage, retain, and grow subscribers.
• Develop and manage customer communications across email, app, web, and other digital channels.
• Translate lifecycle strategies and business priorities into campaign plans, requirements, workflows, audience definitions and deliverables.
• Coordinate campaign development from initial planning through stakeholder review, QA, testing, launch, measurement, and optimization.
• Partner with cross-functional teams to deliver consistent and connected customer experiences.
• Help develop audience and segmentation approaches based on lifecycle stage, customer behavior, and program objectives.
• Support experiments and tests to improve engagement, customer satisfaction, retention, and revenue.
• Monitor program and campaign performance, identify trends, and recommend opportunities for improvement.
• Use customer data, research, survey feedback, and NPS feedback to represent the customer perspective.

Skills

Program management

Written communication

Analytical thinking

Education

Bachelor’s degree or equivalent practical experience

Tools

Salesforce Marketing Cloud

Job description

HP Inc. is seeking a Customer Lifecycle Manager to design and execute programs that engage subscribers across the full lifecycle of HP's service offerings. The role collaborates with Marketing, Product, Analytics, and Legal to optimize the customer experience, drive retention, and grow revenue.

The position emphasizes data-driven decision making, audience segmentation, and multichannel communications across email, app, web, and other digital touchpoints, shaping the subscription journey.