Lifecycle Marketing Lead — Growth & Retention

Star Tribune Media Company LLC; Minneapolis (MN); Hybrid; USD 72,000 - 85,000; Full time

Benefits offered by this job

401(K) match

Healthcare coverage (medical, dental,

Vision insurance

Paid time off

Tuition reimbursement

Job summary

The Minnesota Star Tribune is seeking a Lifecycle Marketing Lead to execute growth strategies across the digital subscriber lifecycle—from audience acquisition to win-back—driving measurable business growth. You will collaborate with marketing, audience, and product teams to convert audiences into loyal subscribers and deepen engagement.

Responsibilities include optimizing onsite experiences, email campaigns, paid social, and audience segmentation, with a data-driven, experimentation mindset and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, with a minimum of 4 years of experience in lifecycle marketing, digital marketing, subscription marketing, or a related field.
• Proven experience planning, executing, and optimizing multi-channel digital marketing campaigns using email marketing platforms, marketing automation, and other digital marketing tools.
• Strong proficiency with analytics and reporting tools to measure campaign performance, identify trends, and translate data into actionable insights that improve business results.
• Excellent analytical, problem-solving, and critical thinking skills with the ability to make data-driven recommendations and optimize the customer journey.
• Strong written and verbal communication, organizational, and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Proven ability to collaborate effectively across cross-functional teams while working independently, demonstrating initiative, accountability, and attention to detail.
• Experience in subscription-based or recurring revenue businesses, with an understanding of subscriber lifecycle marketing and customer journeys preferred.
• Experience using Piano, Sailthru, or similar customer journey, subscription marketing, and marketing automation platforms, with familiarity using paid social advertising platforms preferred.
• Working knowledge of HTML and experience leveraging AI tools to improve marketing workflows, campaign execution, and performance optimization preferred.
• Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status (e.g., H1B status, 0-1, TM, CPT, OPT, etc.). We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Responsibilities

• Execute lifecycle marketing campaigns across acquisition, onboarding, engagement, retention, and win-back initiatives.
• Build, test, and optimize onsite subscription experiences, including pricing, offers, messaging, user journeys, and save interventions within our subscription platform (Piano) and our app platform.
• Produce, test, schedule, and optimize email marketing campaigns, promotional messaging, and subscriber communications.
• Manage paid social campaigns that support subscription acquisition and lifecycle objectives.
• Develop customer segmentation and audience targeting strategies to deliver personalized marketing experiences.
• Monitor campaign performance, analyze customer behavior and test results, and provide reporting and recommendations that improve conversion, engagement, retention, and lifetime value.
• Assist with quality assurance across onsite experiences, email campaigns, subscription flows, and other marketing channels.
• Identify emerging lifecycle marketing trends, testing opportunities, and best practices that improve subscription growth.
• Leverage AI tools to improve marketing workflows, uncover optimization opportunities, and increase operational efficiency.

Skills

Lifecycle marketing

Digital marketing

Email marketing

Analytics

Cross-functional collaboration

Project management

Subscription marketing

AI tools

HTML knowledge

Paid social advertising

Education

Bachelor's degree in Marketing or related field

Tools

Piano

Sailthru

Marketing automation platforms

Job description

The Minnesota Star Tribune is seeking a Lifecycle Marketing Lead to execute growth strategies across the digital subscriber lifecycle—from audience acquisition to win-back—driving measurable business growth. You will collaborate with marketing, audience, and product teams to convert audiences into loyal subscribers and deepen engagement.

Responsibilities include optimizing onsite experiences, email campaigns, paid social, and audience segmentation, with a data-driven, experimentation mindset and