Audience Engagement Manager

Farm Journal; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Farm Journal is seeking an Audience Engagement Manager to drive cross-channel campaigns, paid subscription growth, and member acquisitions using segmentation, personalization, and triggered communications across key audiences.

The ideal candidate will have at least three years of engagement marketing experience with HubSpot and experience managing Recurly subscriptions. A strong grounding in audience metrics and retention strategies across multiple systems is essential.

Qualifications

• 3+ years of engagement marketing experience leading campaigns in a marketing automation platform (e.g., HubSpot).
• Experience managing a paid subscription program (Recurly).
• Strong understanding of audience metrics, retention and engagement tactics.

Responsibilities

• Manage HubSpot for engagement and lifecycle management.
• Benchmark trends and audience preferences to increase engagement.
• Design and implement a touchpoint strategy aligned with business goals.
• Set specific objectives and report on KPIs including churn, renewal, and conversion rates.
• Generate and share engaging content via onsite tools to drive registrations and first-party data collection.
• Collaborate with marketing, broadcast, editorial and sales to ensure brand consistency.
• Suggest and implement new features to increase engagement.
• Stay up to date with current B2B marketing trends and audience development.
• Manage paid subscription base in Recurly, overseeing lifecycle, billing workflows and renewals.
• Design and execute campaigns to grow paid subscribers and reduce churn.
• Monitor engagement levels of known users.

Skills

Audience engagement

Multichannel marketing

Data-driven decision making

Cross-functional collaboration

Tools

HubSpot

Recurly

GA4

Job description

Farm Journal maps the present and future of farming, food, technology and sustainability through the lens of 23 brands committed to every major agriculture and food production segment. It is a data and information company that generates 20 million monthly interactions across digital, video, radio and print sources, and has subscribers to nine print magazines, a streaming service, email newsletters and a paid print-and-digital intelligence service.

Farmers, ranchers, growers, packers, shippers and the industries that support them rely on Farm Journal’s brands to profitably grow their businesses. Its exclusive research and data insights are so powerful that it earned Farm Journal recognition as one of the most innovative companies in the country, according to Fast Company business magazine.

The trust of and relationship with our audience fuel our business’s success. Our ability to capture and nurture subscribers is central to making that happen. Farm Journal is looking for an Audience Engagement Manager to drive channel engagement campaigns, paid subscription growth and member acquisitions using segmentation, personalization and triggered communications across key audiences.

The ideal candidate will develop cross-channel campaigns and create audience growth strategies supported by Farm Journal’s Owned and Operated channels and will support paid subscription growth, retention, and churn reduction for Pro Farmer, managed through Recurly. The ideal candidate will have at least three years of engagement marketing experience leading efforts within a marketing automation platform like HubSpot, and managing a paid subscription program like Recurly. A strong understanding of audience metrics, subscription/retention and engagement tactics across multiple systems is essential.

You will need to prioritize effectively in a fast-moving and ever-changing environment, communicating clearly and persuasively. You will quickly develop data-driven plans and execute across many channels simultaneously. This is a visible position that will interact at all levels of the company. We are looking for a relentless, customer-obsessed, and business-minded marketer with a penchant for invention, connecting with customers and delivering results, all while being up to date on engagement tactics, reporting, including GA4, and the ability to regularly and comfortably present data to management.

Essential Duties And Responsibilities

These duties include, but are not limited to, the following. Other duties may be assigned.

• Manage our HubSpot instance as the major tool for engagement and lifecycle management
• Benchmark trends and audience preferences to develop tactics that increase engagement
• Design and implement a touchpoint strategy to align with business goals
• Set specific objectives and report on KPIs, including subscription health metrics such as churn rate, renewal rate, and conversion rate
• Generate and share engaging content via onsite tools that lead to user actions like registration and newsletter sign-up for first-party data collection
• Collaborate with other teams, like marketing, broadcast, editorial and sales to ensure brand consistency
• Suggest and implement new features to increase engagement
• Stay up to date with current technologies and trends in B2B marketing and audience development
• Manage our paid subscription base in Recurly, overseeing subscriber lifecycle, billing workflows, and renewal operations
• Design and execute campaigns to grow paid subscribers, strengthen retention, and reduce churn
• Monitor engagement levels of known users, including new known users

Work Authorization Requirements

Must have unrestricted work authorization to work in the United States.

EEO statement

Farm Journal is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.