Subscriber Growth & Lifecycle Marketing Lead

The Minnesota Star Tribune; Minneapolis (MN); On-site; USD 72,000 - 85,000; Full time

Benefits offered by this job

401(K) match

Healthcare coverage

Paid time off

Tuition reimbursement

Job summary

The Minnesota Star Tribune seeks a Lifecycle Marketing Lead to drive growth across the digital subscriber lifecycle—from acquisition to win-back—working with cross-functional teams in marketing, audience, and product. You will design data-driven campaigns across onsite experiences, email, paid media, and subscription platforms to optimize the customer journey.

You’ll guide segmentation, testing, and optimization while leveraging Piano and Sailthru, with an emphasis on AI-assisted workflows and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4+ years of experience in lifecycle marketing, digital marketing, subscription marketing, or a related field.
• Proven experience planning, executing, and optimizing multi-channel digital marketing campaigns using email marketing platforms, marketing automation, and other digital marketing tools.
• Strong proficiency with analytics and reporting tools to measure campaign performance, identify trends, and translate data into actionable insights that improve business results.
• Excellent analytical, problem-solving, and critical thinking skills with the ability to make data-driven recommendations and optimize the customer journey.
• Strong written and verbal communication, organizational, and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Proven ability to collaborate effectively across cross-functional teams while working independently, demonstrating initiative, accountability, and attention to detail.
• Experience in subscription-based or recurring revenue businesses, with an understanding of subscriber lifecycle marketing and customer journeys preferred.
• Experience using Piano, Sailthru, or similar customer journey, subscription marketing, and marketing automation platforms, with familiarity using paid social advertising platforms preferred.
• Working knowledge of HTML and experience leveraging AI tools to improve marketing workflows, campaign execution, and performance optimization preferred.
• Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status.

Responsibilities

• Execute lifecycle marketing campaigns across acquisition, onboarding, engagement, retention, and win-back initiatives.
• Build, test, and optimize onsite subscription experiences, including pricing, offers, messaging, user journeys, and save interventions within our subscription platform (Piano) and our app platform.
• Produce, test, schedule, and optimize email marketing campaigns, promotional messaging, and subscriber communications.
• Manage paid social campaigns that support subscription acquisition and lifecycle objectives.
• Develop customer segmentation and audience targeting strategies to deliver personalized marketing experiences.
• Monitor campaign performance, analyze customer behavior and test results, and provide reporting and recommendations that improve conversion, engagement, retention, and lifetime value.
• Assist with quality assurance across onsite experiences, email campaigns, subscription flows, and other marketing channels.
• Identify emerging lifecycle marketing trends, testing opportunities, and best practices that improve subscription growth.
• Leverage AI tools to improve marketing workflows, uncover optimization opportunities, and increase operational efficiency.

Skills

Lifecycle marketing

Digital marketing

Analytics & reporting

Cross-functional collaboration

Data-driven optimization

Communication & project management

AI tools in marketing

HTML knowledge

Education

Bachelor's degree in Marketing/ Communications/ Business

Tools

Piano

Sailthru

Job description

The Minnesota Star Tribune seeks a Lifecycle Marketing Lead to drive growth across the digital subscriber lifecycle—from acquisition to win-back—working with cross-functional teams in marketing, audience, and product. You will design data-driven campaigns across onsite experiences, email, paid media, and subscription platforms to optimize the customer journey.

You’ll guide segmentation, testing, and optimization while leveraging Piano and Sailthru, with an emphasis on AI-assisted workflows and