Lifecycle & SMS Marketing Architect - Multi-Brand

Enthusiast Auto Holdings; Wadsworth (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

Enthusiast Auto Holdings (EAH) is seeking a Customer Lifecycle Manager to own the orchestration of SMS and Email flows across 10+ automotive brands. Based in- office in Wadsworth, OH, Carrollton, GA, or Georgetown, TX, you will build high-converting engagement programs and accelerate SMS adoption.

You will lead automated flows, segment audiences, and orchestrate cross-channel journeys to maximize lifecycle revenue and customer lifetime value while staying agile within legacy processes.

Qualifications

• 4+ years mastering omnichannel retention and customer lifecycle marketing within a multi-brand e-commerce environment.
• Experience scaling SMS programs and integrating SMS with email for revenue impact.
• Strong data literacy and experience with GA4 and customer analytics.

Responsibilities

• Design and scale SMS marketing footprint across multiple banners with MMS/RCS capabilities.
• Develop cross-channel list growth strategies and optimize opt-in acquisition.
• Own end-to-end automated flow logic, triggers, segmentation, and frequency capping.
• Build cross-brand customer journeys to balance SMS and Email without fatigue.
• Provide agile technical frameworks for brand teams to deploy campaigns with rich media assets.
• Evaluate and configure integration with two-way SMS and CS platforms.

Skills

Omnichannel retention

SMS marketing

Lifecycle marketing

Cross-brand marketing

Data analytics

GA4

Tools

Klaviyo

Attentive

Listrak

GA4

Job description

Enthusiast Auto Holdings (EAH) is seeking a Customer Lifecycle Manager to own the orchestration of SMS and Email flows across 10+ automotive brands. Based in- office in Wadsworth, OH, Carrollton, GA, or Georgetown, TX, you will build high-converting engagement programs and accelerate SMS adoption.

You will lead automated flows, segment audiences, and orchestrate cross-channel journeys to maximize lifecycle revenue and customer lifetime value while staying agile within legacy processes.