Customer Lifecycle Manager

Evannex; Wadsworth (OH); On-site; USD 70,000 - 95,000; Full time

Job summary

Evannex is seeking a Customer Lifecycle Manager to drive SMS and Email orchestration across multiple automotive brands from its Wadsworth, OH location. This role focuses on creating high-converting customer engagement strategies while ensuring seamless collaboration between SMS and email channels.

The ideal candidate possesses over four years of experience in omnichannel retention strategies and has a proven track record in scaling SMS marketing efforts effectively. A passion for automotive culture is also a plus, making this a unique opportunity to blend marketing expertise with a love for cars.

Qualifications

• 4+ years in omnichannel retention and customer lifecycle marketing.
• Proven experience in scaling SMS programs successfully.
• Expertise in enterprise lifecycle orchestration platforms.

Responsibilities

• Design and scale SMS marketing initiatives.
• Implement cross-channel subscriber growth strategies.
• Build automated flow logic and audience segmentation.

Skills

Omnichannel retention

Customer lifecycle marketing

SMS marketing

Data literacy in GA4

Agile operational mindset

Tools

Listrak

Klaviyo

Attentive

Job description

Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry. EAH goes to market via nine enthusiast focused websites (banners) - ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off-Road, RCI Off-Road and EVANNEX. EAH serves automotive enthusiast customers who are passionate about how their vehicle looks and performs, by providing the parts, content, knowledge and support to make their vehicle come to life. We also serve a global network of specialty installer shops that solve for customers looking for a "Do it For Me" option. EAH’s leadership team has delivered strong organic growth with market-leading profitability. EAH has also completed multiple acquisitions and plans continued expansion of its served markets via acquisition.

EAH is owned and supported by Cortec Group, a premier private equity firm. Cortec has invested millions of dollars to expand EAH’s operations, facilities, technology, and leadership. Among other investments, EAH has recently completed a significant facility expansion at its primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems.

Role Overview

We are looking for a Customer Lifecycle Manager to take full ownership of the technical orchestration, automation, and flow logic for both SMS and Email across our portfolio of 10+ aftermarket automotive brands. Operating within EAH’s Marketing Center of Excellence (CoE) hub, your primary goal is to build a high-converting engagement machine.

This role reports directly to the Director of Brand and Retention Marketing and is based full-time in-office out of one of EAH’s many locations including Wadsworth, OH, Carrollton, GA, and Georgetown, TX. While our email infrastructure is robust and established, your primary mission in this role will be to architect, launch, and accelerate SMS adoption across all brands, in some cases from the ground up. You will have complete autonomy over automated flows to turn SMS and email into a synchronized, high-performance tag team. Your success will be measured by your ability to elevate lifecycle revenue and maximize Customer Lifetime Value (LTV) without letting legacy operational processes slow down optimal, agile execution.

Key Responsibilities

• SMS Acceleration & Optimization: Serve as the internal champion for mobile messaging; design and scale our text marketing footprint, utilizing rich media (MMS) and next-gen mobile capabilities (like RCS).
• High-Velocity Subscriber Acquisition: Architect and deploy cross-channel list growth strategies (e.g., mobile-optimized pop-ups, check-out integrations, and exclusive social-to-SMS landing pages) to aggressively scale compliant phone opt-ins across the entire portfolio.
• Technical Flow Autonomy: Own the end-to-end automated flow logic, behavioral trigger setups, audience segmentation, and frequency capping.
• Cross-Channel Orchestration: Build sophisticated customer journeys that ensure SMS and Email amplify rather than compete with one another, establishing strict saturation guards to protect list health.
• Operational Enablement: Safeguard agility by ensuring established legacy processes do not block innovation; provide clean, flexible technical frameworks that empower decentralized brand teams to easily deploy audience-relevant copy, rich images, and interactive video assets.
• Conversational Infrastructure: Evaluate, recommend, and configure the technical routing and customer service platform integrations required to scale 2-way SMS interactions in partnership with our CS teams.

Defining Success (What Winning Looks Like)

• SMS Channel Scale Up: Within the first 90 days, you have audited the portfolio, established baseline SMS KPIs, and successfully launched automated SMS capture and rich-media flow triggers (MMS/RCS) across our high-growth brands.
• Frictionless Coexistence: You have successfully integrated SMS marketing into the heavy broadcast email schedules of the "Harvest" banners without causing spikes in opt-outs or list fatigue, proving that both channels can run symmetrically.
• Explosive List Growth: You have turned a stagnant subscriber base into an active revenue engine by steadily increasing compliant SMS opt-ins across all banners, hitting aggressive list-growth milestones while maintaining a clean, low-churn database.
• Agile Automation: Your automated flows operate with optimal precision generating steady, predictable revenue loops. Your technical frameworks allow decentralized content teams to easily feed their authentic creative assets (including video and interactive next-gen mobile components) without hitting execution challenges.
• Two-Way Channel Maturity: In the first 6 months, 2-way conversational text infrastructure is fully evaluated with the Customer Service team, ready for implementation.

Requirements

• 4+ years mastering omnichannel retention and customer lifecycle marketing within a multi-brand or high-SKU e-commerce ecosystem.
• Proven Blueprint for SMS Success: A track record of aggressively scaling SMS programs from an underutilized tool into a major revenue driver, treating text, MMS, and emerging RCS protocols as primary engagement vehicles rather than secondary afterthoughts to email.
• Enterprise Tech Stack Mastery: Power-user expertise in enterprise lifecycle and orchestration platforms (specifically Listrak, or tools like Klaviyo and Attentive) alongside a strong working data literacy in GA4, customer analytics, and emerging mobile-messaging tech trends.
• Agile Operational Mindset: A leader who prioritizes speed-to-market and high-converting execution over rigid legacy corporate workflows.
• Devoted to frequency orchestration, clean attribution modeling, and maximizing subscriber LTV.
• Bonus points if you have a genuine passion for automotive culture and know your way around a car garage.