Lifecycle Marketing Architect: SMS & Email Orchestration

Z1 Motorsports Inc; Carrollton (TX); On-site; USD 95,000 - 150,000; Full time

Job summary

Enthusiast Auto Holdings (EAH) seeks a Customer Lifecycle Manager to own SMS and Email orchestration across 10+ automotive brands. The role sits in the Marketing Center of Excellence, reporting to the Director of Brand and Retention Marketing, with in-office locations including Carrollton, TX, and other sites.

You will drive automated flows, optimize engagement, and maximize revenue across channels. The ideal candidate has 4+ years in omnichannel lifecycle marketing, strong experience with

Qualifications

• 4+ years mastering omnichannel retention and customer lifecycle marketing within a multi-brand e-commerce environment.
• Proven track record scaling SMS as a primary engagement channel.
• Experience with enterprise lifecycle and orchestration platforms and data analytics.

Responsibilities

• Design and scale SMS marketing footprint across 10+ brands.
• Own end-to-end automated flow logic and audience segmentation.
• Build cross-channel journeys to amplify SMS and Email without fatigue.
• Collaborate with CS teams to support two-way SMS interactions.
• Ensure agile, framework-based deployment allowing brand teams to customize content.
• Measure success by lifecycle revenue and Customer Lifetime Value growth.

Skills

SMS Marketing

Lifecycle Marketing

Omnichannel Strategy

Tools

Listrak

Klaviyo

Attentive

GA4

Job description

Enthusiast Auto Holdings (EAH) seeks a Customer Lifecycle Manager to own SMS and Email orchestration across 10+ automotive brands. The role sits in the Marketing Center of Excellence, reporting to the Director of Brand and Retention Marketing, with in-office locations including Carrollton, TX, and other sites.

You will drive automated flows, optimize engagement, and maximize revenue across channels. The ideal candidate has 4+ years in omnichannel lifecycle marketing, strong experience with