Lifecycle & Retention Marketing Lead — Email & SMS

Pivot Apparel; California; On-site; USD 120,000 - 180,000; Full time

Job summary

Velvet by Graham & Spencer seeks a Lifecycle & Retention Marketing Manager to lead email and mobile marketing, crafting a best-in-class consumer experience that drives acquisition, retention and customer lifetime value across all touchpoints.

You will own Klaviyo-based programs, segmentation, testing and analytics, partnering with creative and brand teams to ensure mobile-first, conversion-focused communications. This in-office role reports to the Head of Ecommerce in Culver City.

Qualifications

• 5+ years of email and mobile marketing experience in a direct-to-consumer organization with a strong online / ecommerce / digital presence.
• Experience with analytics-based decision-making focused on customer growth, retention and revenue.
• Deep, hands-on Klaviyo experience with flow building, segmentation, A/B testing, deliverability management and reporting; Shopify integration preferred.
• Knowledge of SMS marketing platforms and compliance (Klaviyo SMS, Attentive, Postscript or similar).
• Ability to drive results in a fast-growth environment with a data-driven mindset.

Responsibilities

• Own Velvet's email and SMS marketing calendar end to end — strategy, segmentation, cadence, offer, creative direction and deployment — across campaign and lifecycle programs.
• Build and manage a best-in-class email and mobile program in Klaviyo; drive acquisition and retention through transactional and triggered emails and SMS flows.
• Develop segmentation and personalization using purchase history, behavior and profile data to deliver relevant messaging at scale.
• Develop and evaluate KPIs; provide leadership with summaries and forecasts of campaigns and results.
• Maintain a robust testing framework to accelerate learning and decision-making.
• Own list growth and list health; ensure deliverability, sunset policies and CAN-SPAM/TCPA/CCPA compliance.
• Manage and optimize Velvet Loyalty Program and its business impact; make recommendations for improvement.
• Collaborate with creative and brand teams to produce on-brand, mobile-first, conversion-driven email/SMS content.
• Stay informed on new technologies to enhance consumer experience (Klaviyo integrations, loyalty, reviews, onsite personalization).
• Foster continuous improvement; ensure marketing activities are efficient, effective, and scalable.
• Develop and maintain regular communication with all levels of the organization.

Skills

Lifecycle marketing

Email marketing

SMS marketing

Analytics & reporting

A/B testing

Strategic thinking

Cross-functional collaboration

Tools

Klaviyo

Shopify

Attentive

Postscript

Job description

Velvet by Graham & Spencer seeks a Lifecycle & Retention Marketing Manager to lead email and mobile marketing, crafting a best-in-class consumer experience that drives acquisition, retention and customer lifetime value across all touchpoints.

You will own Klaviyo-based programs, segmentation, testing and analytics, partnering with creative and brand teams to ensure mobile-first, conversion-focused communications. This in-office role reports to the Head of Ecommerce in Culver City.