Lifecycle & Retention Marketing Lead

Super ATV, LLC; Madison (IN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

401k retirement plan

Job summary

SuperATV, LLC is seeking a data-driven Retention Marketing Manager to own lifecycle programs across email, SMS, Pushly, loyalty, and education journeys. You will partner with eCommerce, Web Operations, merchandising, creative, analytics, and technology teams to optimize segmentation, personalization, and revenue growth.

You will work hands-on with Klaviyo, Pushly, GA4, NetSuite, and a CDP to drive smarter marketing decisions and continuous improvement across channels.

Qualifications

• Bachelor’s degree in marketing, business, communications, analytics, or related field; equivalent experience considered.
• 4+ years in retention, lifecycle, CRM, email/SMS, web push, loyalty, or eCommerce marketing.
• Hands-on experience with email/SMS automation tools; experience with Klaviyo, Pushly, or similar platforms preferred.
• Experience using Klaviyo, GA4, NetSuite, CDP, CRM, personalization, loyalty, or customer data tools to inform marketing decisions.
• Strong understanding of segmentation, lifecycle journeys, eCommerce funnels, deliverability, campaign measurement, testing, QA, and performance communication.

Responsibilities

• Own retention strategy across email, SMS, Pushly/web push, lifecycle automation, personalization, CDP/customer data activation, and loyalty journeys.
• Build and optimize welcome, abandon, post-purchase, win-back, reactivation, cross-sell, loyalty, and customer education programs.
• Develop/refine segments and new owned-channel cohorts using purchase history, CLV, loyalty status, vehicle ownership, product interest, lifecycle stage, engagement, and customer value.
• Identify lookalike-style customer groups and next-best audiences from first-party data for outreach through email, SMS, Pushly/web push, loyalty, and personalization.
• Manage campaign planning, QA, deployment, reporting, list health, deliverability, contact frequency, and compliance.
• Own a test-and-learn roadmap across creative, offers, cadence, segmentation, loyalty, Pushly prompts, triggers, journey logic, and personalization.

Skills

Retention strategy

Lifecycle marketing

Data-driven

Segmentation

Klaviyo

Pushly

GA4

NetSuite

CDP

CRM

Personalization

Cross-functional

Education

Bachelor’s degree in marketing or related field

Equivalent experience considered

Tools

Pushly

GA4

NetSuite

CDP

CRM platforms

Email automation tools

Job description

SuperATV, LLC is seeking a data-driven Retention Marketing Manager to own lifecycle programs across email, SMS, Pushly, loyalty, and education journeys. You will partner with eCommerce, Web Operations, merchandising, creative, analytics, and technology teams to optimize segmentation, personalization, and revenue growth.

You will work hands-on with Klaviyo, Pushly, GA4, NetSuite, and a CDP to drive smarter marketing decisions and continuous improvement across channels.