Senior Lifecycle Marketing Manager – DTC Growth & Retention

Onward Search; Austin (TX); On-site; USD 83,000 - 131,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance.

Life Insurance. 401(k) Program.

eLearning and Ongoing Training.

Education Reimbursement.

Job summary

Unknown is seeking a Senior Lifecycle Marketing Manager to lead end-to-end customer journeys across email, SMS, social, and direct mail. This ongoing contract role is aligned with EST hours and focuses on boosting retention and loyalty for e-commerce/subscription models.

The role requires at least 8 years in lifecycle/CRM retention marketing, strong analytics, and experience with subscription platforms, with Klaviyo preference.

Qualifications

• 8+ years in lifecycle, CRM, or retention marketing, preferably in DTC, e-commerce, or subscription settings.
• Proven success in scaling automated marketing campaigns that achieve revenue and retention goals.
• Hands-on expertise with Klaviyo experience highly preferred.
• Strong analytical skills with proficiency in Excel or Sheets and data-driven decision-making.
• Knowledge of subscription platforms and concepts such as cohort analysis and predictive modeling.

Responsibilities

• Develop and oversee comprehensive lifecycle marketing strategies across various communication channels.
• Design and optimize automated customer engagement flows, such as welcome, post-purchase, and loyalty programs.
• Segment audiences based on behaviors and data to personalize messaging effectively.
• Partner with analytics teams to monitor key performance indicators like retention rates, LTV, and churn.
• Lead testing initiatives, including A/B and multivariate tests, to enhance campaign performance.

Skills

Lifecycle marketing

CRM

Retention marketing

Data analytics

Tools

Klaviyo

Job description

Unknown is seeking a Senior Lifecycle Marketing Manager to lead end-to-end customer journeys across email, SMS, social, and direct mail. This ongoing contract role is aligned with EST hours and focuses on boosting retention and loyalty for e-commerce/subscription models.

The role requires at least 8 years in lifecycle/CRM retention marketing, strong analytics, and experience with subscription platforms, with Klaviyo preference.