Lifecycle & Retention Marketing Lead

Allparts, Inc.; Madison (IN); On-site; USD 85,000 - 115,000; Full time

Job summary

Dorman Products is seeking a Retention Marketing Manager in Madison, IN to own lifecycle marketing across email, SMS, Pushly, and loyalty programs. You will build and optimize welcome, abandon, post-purchase, and win-back journeys while refining segments using CLV and purchase history.

Collaborating with Web Operations, analytics, merchandising, and product teams, you will translate performance data into actionable plans, guide campaign QA and reporting, and drive growth through personalized

Qualifications

• Bachelor's degree in marketing, business, communications, analytics, or related field; equivalent experience considered.

Responsibilities

• Own retention strategy across email, SMS, Pushly/web push, lifecycle automation, personalization, CDP activation, and loyalty journeys.

Skills

Retention marketing

CRM

Email marketing

Lifecycle marketing

Analytics

Education

Bachelor's degree in marketing, business, communications, analytics, or related field

Tools

Klaviyo

Pushly

GA4

NetSuite

CDP

CRM

Job description

Dorman Products is seeking a Retention Marketing Manager in Madison, IN to own lifecycle marketing across email, SMS, Pushly, and loyalty programs. You will build and optimize welcome, abandon, post-purchase, and win-back journeys while refining segments using CLV and purchase history.

Collaborating with Web Operations, analytics, merchandising, and product teams, you will translate performance data into actionable plans, guide campaign QA and reporting, and drive growth through personalized