Lifecycle Marketing Lead: Personal Onboarding & Retention

ultra, Inc.; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

HSA access

401(k)

Bathhouse membership for recovery and休

Unlimited PTO

Job summary

ULTRA is seeking a Lifecycle Marketing Manager to own the post-purchase experience and drive retention. You will partner with the Head of Growth and CMO to design, build, and optimize lifecycle journeys that convert first-time buyers into loyal, high-value customers.

This hands-on role requires hands-on ESP work, personalization, and data-driven iteration to improve cohort performance and overall retention metrics.

Qualifications

• Hands-on with Klaviyo or comparable ESP to build sophisticated flows.
• Strong data literacy and ability to read dashboards and flow analytics.
• Experience owning lifecycle programs and reducing churn.

Responsibilities

• Build and run full lifecycle experiences: onboarding, activation, habit formation, subscription nudges, winback, and reactivation.
• Design highly personalized onboarding journeys that meet customers where they are and drive product usage.
• Treat email and SMS as core craft surfaces and deploy other moments as needed (in-app nudges, inserts, education).
• Manage multi-segment lifecycle program with precision; run tests and iterate based on results.

Skills

Klaviyo proficiency

Data-driven mindset

Lifecycle marketing

Email marketing

SMS marketing

Tools

Klaviyo

Job description

ULTRA is seeking a Lifecycle Marketing Manager to own the post-purchase experience and drive retention. You will partner with the Head of Growth and CMO to design, build, and optimize lifecycle journeys that convert first-time buyers into loyal, high-value customers.

This hands-on role requires hands-on ESP work, personalization, and data-driven iteration to improve cohort performance and overall retention metrics.