Lifecycle & Loyalty Marketing Manager

SuperATV; Madison (IN); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

Holidays & PTO

401k with company match

Employee stock purchase plan

Job summary

SuperATV is seeking aRetention Marketing Manager to lead lifecycle marketing across email, SMS, Pushly/web push, and loyalty programs. You will leverage data from GA4, NetSuite, and Klaviyo to drive segments, personalize journeys, and optimize revenue growth.

In this role, you will partner with eCommerce, Web Ops, merchandising, and analytics teams to design tests, analyze results, and scale successful campaigns. A strong background in CRM, analytics, and lifecycle marketing is required.

Qualifications

• 4+ years in retention, lifecycle, CRM, email/SMS, or eCommerce marketing.
• Hands-on experience with email/SMS automation tools.
• Experience using Klaviyo, GA4, NetSuite, CDP to inform marketing decisions.
• Strong segmentation and lifecycle journeys knowledge.

Responsibilities

• Own retention strategy across email, SMS, Pushly/web push, lifecycle automation, personalization, CDP activation, and loyalty journeys.
• Build and optimize welcome, abandon, post-purchase, win-back, reactivation, cross-sell, loyalty programs.
• Develop/refine segments and cohorts using purchase history, CLV, loyalty status, and product interest.
• Identify lookalike audiences from first‑party data for outreach through multiple channels.
• Manage campaign planning, QA, deployment, reporting, and deliverability.

Skills

Retention marketing

CRM lifecycle

Email marketing

Analytics

Education

Bachelors in marketing / analytics / business

Tools

Klaviyo

Pushly

GA4

NetSuite

CDP

Job description

SuperATV is seeking aRetention Marketing Manager to lead lifecycle marketing across email, SMS, Pushly/web push, and loyalty programs. You will leverage data from GA4, NetSuite, and Klaviyo to drive segments, personalize journeys, and optimize revenue growth.

In this role, you will partner with eCommerce, Web Ops, merchandising, and analytics teams to design tests, analyze results, and scale successful campaigns. A strong background in CRM, analytics, and lifecycle marketing is required.