Director of Lifecyle Marketing

Enhanced Ltd.; United States; Ibrido; USD 110.000 - 170.000; Tempo pieno

Descrizione del lavoro

Enhanced Ltd. is seeking a Director of Retention to own and scale our lifecycle and retention strategy across the full customer journey.

You’ll manage the CRM ecosystem — including email, SMS, direct mail, and subscription initiatives — with a relentless focus on maximizing customer lifetime value, engagement, and loyalty. This is a strategic, hands-on role in a fast-moving, non-traditional environment where data, experimentation, and storytelling drive measurable growth.

Competenze

• Authorized to work in the United States (no sponsorship)

Mansioni

• Establish retention baselines for lifecycle performance and owned-channel revenue.
• Build and optimize onboarding, refill and adherence, payment recovery, and winback programs.
• Create a scalable email and SMS testing and execution cadence.
• Partner with Finance, Data, Legal, and Clinical to build the measurement, compliance, and operational infrastructure needed to scale lifecycle marketing.
• Drive measurable improvements in refill rates, retention, LTV, and owned-channel revenue.
• Build a mature, always-on lifecycle program across email, SMS, and other owned channels.
• Establish cross-protocol expansion as a repeatable growth lever and develop a testing roadmap tied directly to revenue.
• Position owned channels as a top-three revenue driver for the business.
• Timing, creative, and offers to continuously improve performance

Conoscenze

D2C lifecycle

Retention analytics

Lifecycle strategy

Cross-functional leadership

Agency management

Subscription experience

Regulated category

Descrizione del lavoro

Join the Movement

At Enhanced, we believe optimal health shouldn't be complicated, expensive, or reserved for the few who can afford a team of specialists. Our mission is to give everyone the opportunity to live Enhanced. We believe everyone should have access to the tools, insights, and support they need to look better, feel better and be the best version of themselves.

We're building a company that sits on science-backed supplements which cut through industry noise and deliver real, measurable results. No gimmicks or fads, just what actually works, made accessible to everyone.

We're a team of doctors, athletes and passionate operators driven by curiosity and a genuine obsession with human performance. If you're excited about building products that help people become the best version of themselves, we'd love to have you on the team.

About You

We’re looking for a Director of Retention to own and scale our retention strategy across the full customer lifecycle. This role will have full ownership of our CRM ecosystem — including email, SMS, direct mail, and subscription initiatives — with a relentless focus on maximizing customer lifetime value (LTV), engagement, and loyalty.

This is a highly strategic and hands‑on role for a retention leader who thrives in fast‑moving, non‑traditional environments and knows how to turn data, experimentation, and storytelling into measurable growth. You’ll be responsible not only for building world‑class retention programs, but also for continuously testing, optimizing, and pushing boundaries to elevate how customers experience the Enhanced brand over time.

What You’ll Do

• Establish a clear baseline for retention, lifecycle performance, and owned-channel revenue.
• Build and optimize core lifecycle programs across onboarding, refill and adherence, payment recovery, and winback.
• Create a scalable email and SMS testing and execution cadence.
• Partner with Finance, Data, Legal, and Clinical to build the measurement, compliance, and operational infrastructure needed to scale lifecycle marketing.
• Drive measurable improvements in refill rates, retention, LTV, and owned-channel revenue.
• Build a mature, always‑on lifecycle program across email, SMS, and other owned channels.
• Establish cross-protocol expansion as a repeatable growth lever and develop a testing roadmap tied directly to revenue.
• Position owned channels as a top-three revenue driver for the business.
• timing, creative, and offers to continuously improve performance

You Bring

• D2C lifecycle expertise: Proven experience building and scaling owned-channel programs within a high-volume D2C subscription business, with a hands‑on approach to lifecycle strategy, flows, and execution.
• Strong retention and revenue analytics: Deep understanding of cohorts, LTV/CAC, payback period, churn, and retention metrics, with the ability to quantify lifecycle impact and partner effectively with Finance and Data.
• Subscription and replenishment experience: Experience in telehealth, supplements, or another recurring/consumable business, with a strong understanding of refill, adherence, dunning, and retention as core revenue levers.
• Regulated‑category experience: Experience operating in Rx, health, or another compliance‑heavy category, with sound judgment around legal and clinical requirements while maintaining speed of execution.
• Cross-functional leadership: Ability to influence cross‑teams to deliver outcomes without direct authority, while effectively managing agencies and contractors.

Must Have Requirements

• Must be authorized to work in the United States of America (no sponsorship required).