Head of Retention & Subscription Growth

Alpha Lion; Austin (TX); Remote; USD 130,000 - 150,000; Full time

Benefits offered by this job

Remote-first

Bonuses

Wellness benefits

Growth incentives

Job summary

Alpha Lion is seeking a Director of Retention to own the retention engine end-to-end, deeply understanding customers and driving growth in CLV. This hands-on role blends strategy with execution across data, platforms, and the post-purchase journey.

Responsibilities include managing the retention calendar, subscription economics, and a world-class loyalty experience. You’ll lead lifecycle, CRM, and a lean retention team to deliver measurable impact.

Qualifications

• 7-10+ years in Retention, Lifecycle/CRM, or Subscription growth within DTC e-commerce.
• Proven track record managing a subscription book of 25,000+ active subscribers or equivalent trajectory.
• Demonstrable retention impact with significant gains in NRR, churn or LTV and $25M+ retention-driven revenue.
• Hands-on expertise across retention stack: Klaviyo, Attentive, Recharge/Skio/Stay, Shopify, and connected data infra.

Responsibilities

• Own the retention calendar end-to-end, including offers, incentives, LTOs, launches, cross-sell, and reactivation.
• Own subscription performance and economics: take rate, churn, reactivation, LTV, and contribution margin.
• Build and scale a world-class subscription and loyalty experience from onboarding to offboarding with Product and Operations.
• Lead lifecycle and CRM end-to-end (Email, SMS, Push): strategy, segmentation, automated journeys, testing.

Skills

Retention

Lifecycle/CRM

Subscription growth

Leadership

Tools

Klaviyo

Attentive

Recharge/Skio/Stay

Shopify

Job description

Alpha Lion is seeking a Director of Retention to own the retention engine end-to-end, deeply understanding customers and driving growth in CLV. This hands-on role blends strategy with execution across data, platforms, and the post-purchase journey.

Responsibilities include managing the retention calendar, subscription economics, and a world-class loyalty experience. You’ll lead lifecycle, CRM, and a lean retention team to deliver measurable impact.