Director of Retention & Growth (Remote)

Alpha Lion; New York (NY); Remote; USD 130,000 - 150,000; Full time

Job summary

Alpha Lion is seeking a Director of Retention who will own our end-to-end retention engine and drive higher CLV. This hands-on role requires deep customer understanding, data-driven execution, and cross-functional leadership to scale subscription and loyalty experiences.

You’ll own the retention calendar, subscription economics, and a world-class CRM stack, building a team with clear goals and cadences to outperform targets and fuel growth.

Qualifications

• 7–10+ years in retention, lifecycle/CRM, or subscription growth within DTC e-commerce.
• Proven track record managing a subscription book of 25,000+ active subscribers or equivalent scale.
• Demonstrable retention impact with NRR, churn, or LTV improvements and $25M+ retention-driven revenue.
• Hands-on expertise across modern retention stack: Klaviyo, Attentive, Recharge/Skio/Stay, Shopify and connected data platforms.

Responsibilities

• Own retention calendar end-to-end including offers, incentives, LTOs, launches, cross-sell and reactivation.
• Own subscription performance and economics: take rate, churn, reactivation, LTV/LTR, and contribution margin.
• Build and scale subscription and loyalty experiences from onboarding through offboarding with Product and Operations.
• Lead lifecycle and CRM end-to-end (Email, SMS, Push) with segmentation, journeys, testing.
• Build customer intelligence engine using behavioral data, cohorts, NPS, reviews, and zero-party data.
• Develop a lean, high-performing retention team with clear ownership and KPIs.

Skills

Retention

Lifecycle/CRM

Subscription growth

Data-driven

Leadership

Tools

Klaviyo

Attentive

Recharge/Skio/Stay

Shopify

Job description

Alpha Lion is seeking a Director of Retention who will own our end-to-end retention engine and drive higher CLV. This hands-on role requires deep customer understanding, data-driven execution, and cross-functional leadership to scale subscription and loyalty experiences.

You’ll own the retention calendar, subscription economics, and a world-class CRM stack, building a team with clear goals and cadences to outperform targets and fuel growth.