Lifecycle & Retention Growth Lead

Brick; Chicago (IL); Hybrid; USD 160,000 - 175,000; Full time

Benefits offered by this job

Equity

Comprehensive benefits

Flexible schedule

Job summary

Brick seeks a Senior Manager, Lifecycle and Retention, to own the end-to-end strategy for onboarding, engagement, and retention across email, SMS, and other owned channels. You will build high quality audiences, define journeys from purchase to win-back, and partner with Product, Growth, Ecommerce, Creative, and CX to optimize every touchpoint.

You’ll lead a hands-on team, implement AI-enabled analyses, and manage offshore agency partnerships to drive faster, smarter campaigns and improved LTV.

Qualifications

• 5+ years in lifecycle marketing, CRM, retention in ecommerce or high-growth startups.
• Proven ability to own a high‑performing retention strategy from 0 to 1.
• Deep experience with email and SMS marketing, automation, testing, segmentation, and list growth.
• Hands-on experience with CRM platforms such as Klaviyo; Shopify experience is a plus.
• Strong program management, coordinating agencies or offshore teams and roadmaps.

Responsibilities

• Lead lifecycle and retention strategy across email, SMS, and other owned channels, focusing on conversion, engagement, retention, and LTV.
• Build and optimize lifecycle journeys across purchase, post-purchase, repeat engagement, cross-sell, and win-back.
• Develop analytics stack and use AI, automation, and customer data to improve scale, efficiency, and insight.
• Grow high-quality audiences via onsite capture and acquisition experiments using data for segmentation and personalization.
• Develop a structured experimentation roadmap across creative, audience, offers, and journeys.
• Collaborate cross-functionally with Product, Growth, Ecommerce, Creative, and CX to improve the end-to-end journey.
• Partner with Creative to translate strategy into campaigns, briefs, and on-brand experiences.
• Ensure analytics tooling is reliable and supports clear measurement of Lifestyle and Retention KPIs.

Skills

Lifecycle marketing

CRM strategy

Email marketing

SMS marketing

Audience segmentation

Project management

Tools

Klaviyo

Shopify

Job description

Brick seeks a Senior Manager, Lifecycle and Retention, to own the end-to-end strategy for onboarding, engagement, and retention across email, SMS, and other owned channels. You will build high quality audiences, define journeys from purchase to win-back, and partner with Product, Growth, Ecommerce, Creative, and CX to optimize every touchpoint.

You’ll lead a hands-on team, implement AI-enabled analyses, and manage offshore agency partnerships to drive faster, smarter campaigns and improved LTV.