Lifecycle & CRM Growth Architect

Mixam; Boston (MA); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

PTO 15 days (raising to 20 & 25 with /

401k

Medical/Dental/Vision/Life insurance

Job summary

Mixam is seeking a Lifecycle & CRM Manager to own customer retention across email, SMS, loyalty, and HubSpot tooling. You will design interventions, measure impact, and drive end-to-end journey improvements in a fast-growing, tech-forward print business.

You’ll own lifecycle strategy, segmentation, and A/B testing, partnering with Marketing, Data, Product, and Customer Operations while continuously improving revenue and lifetime value.

Qualifications

• Demonstrable lifecycle, CRM, retention, or e-commerce marketing experience.
• Deep, hands-on Klaviyo experience: flows, segmentation, campaigns, QA, testing, reporting.
• Strong analytical judgment with experience in A/B testing and interpreting cohort behavior.
• Ability to build processes and operating models from scratch.
• Proven experience owning loyalty or rewards programs.
• Ability to use analytics and automation to accelerate campaigns while maintaining brand standards.

Responsibilities

• Own Mixam's email program end-to-end: lifecycle strategy, campaign planning, flows, segmentation, copy and messaging direction directly writing and executing clear, persuasive, action-driven copy across email and SMS, build/QA process, deployment, testing, reporting, and optimisation across markets.
• Own lifecycle activation and optimisation of Mixam Rewards, including member onboarding, points education, redemption activation, tier progression, loyalty-triggered journeys, lapsed-member reactivation, testing, and reporting.
• Own lifecycle segmentation and customer journey strategy across markets, using customer behavior, product affinity, purchase history, market, lifecycle stage, engagement, and loyalty status.
• Launch and own SMS properly, including consent/preference capture, segmentation, channel governance, lifecycle use cases, testing, and reporting.
• Partner with Data to define retention metrics, including repeat purchase, churn, reorder timing, LTV, reactivation, cohort behavior, and turns it into automations, and testing that drives revenue.
• Build, run, and report on a rigorous A/B testing roadmap across messaging, offers, flows, and creative assets, using data-driven insights to fuel a cycle of continuous improvement across our entire CRM and lifecycle ecosystem.
• Partner closely with Marketing, Data, Pricing, Product, and Customer Operations.
• Partner with Design on creative assets and templates, while independently owning messaging, copy direction, lifecycle strategy, and performance.
• Use analytics, automation, and AI-enabled tools responsibly to increase insight, testing velocity, and workflow efficiency while protecting quality and brand standards.
• Own the assessment of Mixam's lifecycle technology stack. All current marketing email is in Klaviyo, while HubSpot is in early implementation. This person should assess requirements and recommend the best long-term operating model across Klaviyo, HubSpot, SMS, data, consent, automation, reporting, and integrations

Skills

Lifecycle marketing

CRM

Retention

Klaviyo

A/B testing

Analytics

Copywriting

Tools

Klaviyo

HubSpot

SMS tools

Job description

Mixam is seeking a Lifecycle & CRM Manager to own customer retention across email, SMS, loyalty, and HubSpot tooling. You will design interventions, measure impact, and drive end-to-end journey improvements in a fast-growing, tech-forward print business.

You’ll own lifecycle strategy, segmentation, and A/B testing, partnering with Marketing, Data, Product, and Customer Operations while continuously improving revenue and lifetime value.