Senior Lifecycle & Retention Marketing Lead

Jobtailor; San Francisco (CA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Jobtailor is seeking a senior lifecycle marketer to own end-to-end customer email programs in a B2B SaaS environment. You will build onboarding and adoption campaigns, reduce churn with proactive win-back plays, and drive net revenue retention by leveraging product analytics and segmentation.

You will partner with Growth Product and Customer Success to align automated messaging with human outreach, while crafting compelling copy for multiple lifecycle stages.

Qualifications

• 5+ years in lifecycle, CRM, or retention marketing owning email programs across the full lifecycle.
• Strong writer; email samples personally written required.
• Hands-on experience with a lifecycle platform such as Iterable, Braze, Customer.io, or HubSpot, including the data model behind it.
• Experience with behavior-triggered programs rather than scheduled sends.
• Comfort working directly in product analytics such as Amplitude and SQL for segments.
• B2B SaaS experience preferred, especially selling to small and mid-sized businesses or professional services firms.

Responsibilities

• Own the customer lifecycle email program end to end: welcome, onboarding, adoption, product launch, usage decline, win-back, and expansion.
• Build milestone-driven onboarding sequences from signed contract to first real case outcome, with tracks by firm size, practice area, and products purchased.
• Run adoption campaigns for Eve Intake, Eve Agents, and Eve Auditor based on unused products and features.
• Build retention programs and own net revenue retention and adoption depth.
• Design behavioral early-warning anti-churn plays, including save and win-back motions.
• Build cross-sell and seat-growth expansion motions within existing accounts.
• Write copy, build segmentation from product usage data, and own campaign tooling, lifecycle data, deliverability, and sending reputation.

Skills

Lifecycle Marketing

Retention Marketing

Email Campaign Management

SQL Proficiency

B2B SaaS Experience

Tools

Iterable

Braze

Customer.io

HubSpot

Amplitude

Job description

Jobtailor is seeking a senior lifecycle marketer to own end-to-end customer email programs in a B2B SaaS environment. You will build onboarding and adoption campaigns, reduce churn with proactive win-back plays, and drive net revenue retention by leveraging product analytics and segmentation.

You will partner with Growth Product and Customer Success to align automated messaging with human outreach, while crafting compelling copy for multiple lifecycle stages.