Lifecycle Marketing Tech PM - Lead Campaign Tech Solutions

SoFi; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Benefits at SoFi

Job summary

SoFi is seeking a Technical Project and Program Manager to oversee the development and implementation of Lifecycle Marketing projects. This role requires a technical background to manage overall project responsibilities while collaborating with Product and Engineering teams.

You will act as a technical consultant, help document requirements, and ensure that marketing tools and data capabilities align with program goals.

Qualifications

• 3+ years of experience in technical project management with a focus on marketing technology, tools, and platforms.
• Knowledge of digital marketing channels and their associated tech competencies (HTML, CSS, SQL, scripting languages).
• Ability to work with engineering teams to facilitate acceptance criteria and other technical details.
• Proven track record of effective time/project management with multitasking and meeting deadlines.
• Ability to collaborate with remote teams.

Responsibilities

• Act as an internal technical consultant to ensure Lifecycle Marketing teams leverage tools and technology capabilities in their campaign strategies.
• Contribute toward documentation used by development and operations teams.
• Identify, scope, and prioritize Lifecycle Marketing tech and data needs across select lines of business.
• Partner with Product and Engineering teams to articulate requirements.
• Contribute to product definition and documentation to ensure outputs meet expectations.
• Assist in communication, evangelism, and training on new tools, features, and capabilities.
• Collaborate with other Lifecycle TPMs.

Skills

Technical project management

Marketing technology

Remote collaboration

Time management

Cross-functional collaboration

Tools

Braze

Sparkpost

Datagrip

Athena

Amplitude

M-particle

Job description

SoFi is seeking a Technical Project and Program Manager to oversee the development and implementation of Lifecycle Marketing projects. This role requires a technical background to manage overall project responsibilities while collaborating with Product and Engineering teams.

You will act as a technical consultant, help document requirements, and ensure that marketing tools and data capabilities align with program goals.