Lifecycle Marketing Tech PM — Drive Campaign Impact

SoFi; Cottonwood Heights (UT); On-site; USD 110,000 - 160,000; Full time

Job summary

SoFi seeks a Technical Project Manager to lead lifecycle marketing initiatives, acting as a technical consultant and coordinating with Product and Engineering teams. The role focuses on marketing technology, data needs, and campaign execution.

You will document requirements, help define products, and train teams on new tools and capabilities, collaborating with remote teams across the organization.

Qualifications

• 3+ years of experience in technical project management – with a focus on marketing technology, tools, and platforms.
• Knowledge of digital marketing channels and their associated tech competencies (i.e. HTML, CSS, SQL, scripting languages, etc)
• Ability to work with engineering teams to facilitate acceptance criteria and other technical details
• Proven track record of effective time/project management – ability to multitask & prioritize to ensure project deadlines are met and/or deliverables are provided on time
• Ability to collaborate with remote teams

Responsibilities

• Act as an internal technical consultant to ensure Lifecycle Marketing teams are fully leveraging tools and technology capabilities in their campaign and program strategies
• Contribute toward documentation that will be utilized by development and operations specialists on the Lifecycle Marketing team
• Identify, scope, and prioritize Lifecycle Marketing tech and data needs across select lines of business
• Partner with various Product and Engineering teams to fully articulate and clarify requirements
• Contribute to product definition and requirement documentation processes, ensuring that Lifecycle Marketing outputs deliver against expectations
• Assist in communication, evangelism, and training on new tools, features, and capabilities
• Collaborate regularly with other Lifecycle TPMs

Skills

Technical Project Management

Marketing technology

Remote collaboration

Tools

Braze

SparkPost

Datagrip

Athena

Amplitude

M-particle

Job description

SoFi seeks a Technical Project Manager to lead lifecycle marketing initiatives, acting as a technical consultant and coordinating with Product and Engineering teams. The role focuses on marketing technology, data needs, and campaign execution.

You will document requirements, help define products, and train teams on new tools and capabilities, collaborating with remote teams across the organization.