Lifecycle Marketing Campaign Architect

SoFi; Cottonwood Heights (UT); On-site; USD 85,000 - 120,000; Full time

Job summary

SoFi is seeking a Lifecycle Marketing Operations Manager to architect Braze campaigns, manage assets and audience segments across email, SMS, push, and in-app messaging. You’ll ensure QA, timely delivery, and stakeholder collaboration while aligning with OKRs.

Ideal candidates have 5+ years in HTML-based email and 2-5 years in marketing automation, plus strong project management and adaptability in a fast-paced environment.

Qualifications

• Bachelor’s Degree in Business, Finance, Marketing, or a technical field (or equivalent professional experience).
• 5+ years of HTML coding experience with hands-on email deployment.
• 2-5 years experience with marketing automation tools (Braze, Pardot, Marketo, Eloqua).
• Experience proactively managing own workload and output, including juggling multiple projects.
• Ability to adapt to shifting priorities and make judgements when projects change.
• Strong interest to learn new tools and curiosity.
• Diligent adherence to QA and detail orientation.
• Proven ability to communicate strategies and insights with stakeholders.
• Comfortable working independently and with ambiguity.
• Strong project management skills.

Responsibilities

• Execute data-driven marketing initiatives using a campaign management tool; audience selection, trigger qualification, suppressions, segmentation and arbitration.
• Own coding/building, approval, and deployment of lifecycle campaigns; contribute to testing and optimization strategies.
• Deliver lifecycle campaign execution across email, push, in-app messaging and other channels.
• Develop and perform quality control to ensure timely, accurate outputs.
• Produce campaign performance reports and share outcomes and impact.
• Validate audience data accuracy for segmentation.
• Collaborate to understand objectives, data specs, and technical requirements.
• Maintain strong stakeholder relationships through proactive communication.

Skills

HTML coding

Project management

Stakeholder communication

Time management

Adaptability

Education

Bachelor's Degree or equivalent

Tools

Braze

Pardot

Marketo

Eloqua

Job description

SoFi is seeking a Lifecycle Marketing Operations Manager to architect Braze campaigns, manage assets and audience segments across email, SMS, push, and in-app messaging. You’ll ensure QA, timely delivery, and stakeholder collaboration while aligning with OKRs.

Ideal candidates have 5+ years in HTML-based email and 2-5 years in marketing automation, plus strong project management and adaptability in a fast-paced environment.