Lifecycle Marketing Operations Lead

SoFi; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

SoFi is seeking a Lifecycle Marketing Operations Manager in San Francisco to architect Braze campaigns, manage assets, segment audiences, and ensure QA across Email, SMS, Push, and In-App messaging. You will collaborate with LCM strategists to align with OKRs and drive campaign performance.

You’ll own deployment workflows, partner with data teams to refine targeting, and deliver timely, high-quality campaigns while continuously optimizing processes and tooling.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 5+ years of HTML coding experience and hands-on email deployment.
• 2-5 years of experience with marketing automation tools (Braze, Pardot, Marketo, Eloqua).
• Strong workload management and ability to juggle multiple projects.

Responsibilities

• Execute data-driven marketing initiatives using a campaign management tool with audience selection, trigger qualification, suppressions, segmentation, and arbitration.
• Own coding/building, approvals, and deployment of daily, monthly, and ad-hoc lifecycle campaigns across channels.
• Meet lifecycle campaign deadlines across Email, Push, In-App Messaging, etc.
• Perform QA to ensure timely, accurate output of campaigns.
• Produce campaign performance reports highlighting business impact and testing insights.
• Build accurate audience segments from prospect or customer data.

Skills

HTML coding

Campaign management

QA procedures

Stakeholder communication

Project management

Curiosity/learn new tools

Independent work

Education

Bachelor’s degree

Tools

Braze

Pardot

Marketo

Eloqua

Job description

SoFi is seeking a Lifecycle Marketing Operations Manager in San Francisco to architect Braze campaigns, manage assets, segment audiences, and ensure QA across Email, SMS, Push, and In-App messaging. You will collaborate with LCM strategists to align with OKRs and drive campaign performance.

You’ll own deployment workflows, partner with data teams to refine targeting, and deliver timely, high-quality campaigns while continuously optimizing processes and tooling.