Lifecycle Email Marketing Specialist — Automation & Growth

OpenText; United States; On-site; USD 65,000 - 90,000; Full time

Job summary

OpenText, The Information Company, is seeking a Lifecycle Marketing Specialist to join the Global Marketing team. You will own end-to-end email programs, focusing on engagement and retention for the Professional segment, from copy and design to audience creation, deployment, testing, and reporting.

The ideal candidate has 2–3 years of lifecycle marketing experience with a B2C/SaaS brand, proficiency in Marketo and/or Oracle Responsys, and strong analytics using Tableau.

Qualifications

• 2–3 years of lifecycle/email marketing experience with a B2C or SaaS brand.
• Proven ability to develop and execute campaigns at strategy and tactics level.
• Experience with Marketo and/or Oracle Responsys.
• Knowledge of HTML and responsive email design.
• Strong analytics with BI tools like Tableau.

Responsibilities

• Develop and manage global email campaigns using Marketo and Oracle Responsys.
• Coordinate with a cross-functional marketing team to create and execute campaigns.
• Monitor email KPIs and optimize performance through testing.
• Build an ongoing optimization framework with A/B testing across touchpoints.
• Ensure GDPR/CCPA and other regulations are followed.

Skills

Lifecycle marketing

Email marketing

HTML

Tableau

GDPR compliance

Tools

Marketo

Oracle Responsys

Job description

OpenText, The Information Company, is seeking a Lifecycle Marketing Specialist to join the Global Marketing team. You will own end-to-end email programs, focusing on engagement and retention for the Professional segment, from copy and design to audience creation, deployment, testing, and reporting.

The ideal candidate has 2–3 years of lifecycle marketing experience with a B2C/SaaS brand, proficiency in Marketo and/or Oracle Responsys, and strong analytics using Tableau.