Senior Manager, Lifecycle Marketing

twentysix; El Segundo (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

twentysix is seeking a Lifecycle Marketing Strategy & Client Communications professional to manage lifecycle programs across a diverse client portfolio in the United States. You will drive strategies spanning acquisition, engagement, retention, and reactivation with focus on segmentation, personalization, and testing.

You will design and optimize omnichannel campaigns (email, SMS, push, loyalty, and direct mail), build scalable automation, and ensure deliverability, consent, and data governance.

Qualifications

• 4+ years of experience in lifecycle marketing, CRM, retention, email, or automation on platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc.
• Experience executing and optimizing lifecycle programs across multiple stages of the customer journey.
• Strong segmentation, personalization, retention, and loyalty strategy knowledge.
• Excellent verbal and written communication with a proactive mindset.
• Experience contributing to lifecycle programs that drive engagement, retention, and revenue growth.
• Experience managing client relationships and presenting campaign performance and recommendations.
• Experience with web analytics (GA4) and setting up UTM tracking.

Responsibilities

• Manage lifecycle marketing programs across a portfolio of mid-market and enterprise clients.
• Develop and execute customer journey strategies focused on acquisition, engagement, retention, and reactivation.
• Provide data-driven recommendations to clients and lead regular performance reviews.

Skills

Lifecycle marketing

CRM & retention

Email marketing

Marketing automation

Segmentation

Personalization

Analytics (GA4)

Client relationships

Communication (verbal & written)

UTM tracking

Tools

Klaviyo

Attentive

HubSpot

SFMC

Pardot

Marketo

Braze

Job description

You Will Be

Lifecycle Marketing Strategy & Client Communications

Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients.

Supporting the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation.

Serving as a strategic partner to client stakeholders by providing recommendations informed by performance data and lifecycle best practices.

Leading regular reporting, campaign reviews, and performance discussions with clients.

Identifying opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing.

CRM & Omnichannel Marketing

Designing and optimizing lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels.

Building scalable segmentation, personalization, and automation strategies.

Building and optimizing automated lifecycle campaigns, including welcome, nurture, cart abandonment, post-purchase, win-back programs, and more.

Supporting clients in expanding and optimizing their lifecycle marketing and automation programs.

Ensuring best practices in deliverability, compliance, consent management, and data governance.

Testing, Optimization & Analytics

Developing and executing testing plans across messaging, creative, audience segments, and campaign cadence.

Monitoring campaign performance and identifying optimization opportunities.

Creating recurring reports and presenting key insights and recommendations to clients.

Tracking lifecycle KPIs, including engagement, conversion, retention, and revenue.

Monitoring deliverability and account reputation in-line with CAN-SPAM & GDPR.

Leveraging AI capabilities to streamline processes and develop new strategic ideas.

Martech & CRM Expertise

Working hands-on in ESP platforms such as Klaviyo, Attentive, Hubspot, SFMC, or others (we’re platform agnostic).

Partnering with analytics, engineering, paid media, and data teams to improve audience targeting, journey orchestration, and measurement.

You Must Have

4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation using platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc.

Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey.

Strong understanding of customer segmentation, personalization, retention, and loyalty strategies.

Excellent verbal and written communication skills with a proactive mindset.

Experience contributing to lifecycle marketing programs that drive engagement, retention, and revenue growth.

Experience managing client relationships and presenting campaign performance and recommendations.

Experience with web analytics (GA4, etc) and setting up UTM tracking.

Ability to hit the ground running and pick up new skills.