Lifecycle Marketing Strategist: Live Service

PlayStation Global; San Mateo (CA); Hybrid; USD 96,000 - 144,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Matching 401(k)

Paid time off

Wellness program

Sony product discounts

Bonus package

Job summary

Sony Interactive Entertainment (SIE) is seeking a Lifecycle Marketing Specialist in San Mateo, CA, hybrid. You will manage multi-channel campaigns across email, mobile, and on-console messaging for Live Service and franchise titles, working with Creatives, Data Science, and Marketing teams to drive personalized journeys and growth.

Ideal candidates have 3+ years in B2C marketing, strong analytics, and experience with Salesforce Marketing Cloud.

Qualifications

• Educated to degree level in a related field such as Business, Marketing.
• 3+ years of proven experience in B2C marketing, customer lifecycle management, engagement marketing.
• Experience building Lifecycle Marketing program support for Live Service games is desirable.
• Strong analytical and quantitative skills with data-based decision making.
• Experience in Salesforce Marketing Cloud, Journey Builder, and Interactive Studio or equivalent ESP.

Responsibilities

• Build, configure, test, QA and launch multi-channel campaigns and automated journeys for Live Service and franchise titles across email, mobile and on-console messaging channels.
• Partner closely with senior lifecycle marketing leads to translate strategies into high-quality campaigns from brief through build, approval and launch.
• Plan campaigns based on existing blueprints and iterate on prior structures.
• Operate with agility in a fast-moving live-service environment and adapt plans as needed.
• Leverage automation and trigger-based messaging to scale lifecycle programs.
• Collaborate to drive Player Centricity and 1:1 personalization at scale across channels.
• Analyze campaigns and journeys and share insights with the business for future iterations.
• Contribute to test-and-learn strategy and stay updated on trends and innovations.

Skills

Lifecycle marketing

Campaign management

Data-driven insights

Customer engagement

Cross-functional collaboration

Education

Bachelor's degree in Business or Marketing

Tools

Salesforce Marketing Cloud

Journey Builder

Interactive Studio

Job description

Sony Interactive Entertainment (SIE) is seeking a Lifecycle Marketing Specialist in San Mateo, CA, hybrid. You will manage multi-channel campaigns across email, mobile, and on-console messaging for Live Service and franchise titles, working with Creatives, Data Science, and Marketing teams to drive personalized journeys and growth.

Ideal candidates have 3+ years in B2C marketing, strong analytics, and experience with Salesforce Marketing Cloud.