D2C Growth & GTM Commercial Lead

PlayStation Global; San Mateo (CA); On-site; USD 131,000 - 197,000; Full time

Job summary

Sony Interactive Entertainment is seeking a Commercial Manager for D2C Change & Go-To-Market to shape global e-commerce strategies and end-to-end GTM lifecycles. You will translate customer and market insights into actionable commercial plans and partner across Product, Marketing, Analytics, and Finance to drive value.

The role emphasizes data-driven decision making, experimentation, and cross-functional leadership to optimize customer journeys and revenue growth across PlayStation products.

Qualifications

• Minimum 5 years of experience in management consulting, commercial strategy, e-commerce, digital commerce, growth, product, or GTM.
• Strong hands-on analytical capability with SQL, Tableau or similar BI tools to generate actionable insights.
• Experience with experimentation and optimization including A/B testing and measurement.

Responsibilities

• Shape e-commerce and GTM strategy, define customer problems and opportunities, shape value proposition and commercial roadmap.
• Drive analytical decision-making across journeys, funnels, and performance to identify opportunities and improvements.
• Build commercial cases and KPI frameworks, forecast outcomes, and monitor traffic, conversion, and revenue.

Skills

SQL

Tableau

KPI modelling

A/B testing

E-commerce

Cross-functional leadership

Data analysis

Tools

SQL

Tableau

Job description

Sony Interactive Entertainment is seeking a Commercial Manager for D2C Change & Go-To-Market to shape global e-commerce strategies and end-to-end GTM lifecycles. You will translate customer and market insights into actionable commercial plans and partner across Product, Marketing, Analytics, and Finance to drive value.

The role emphasizes data-driven decision making, experimentation, and cross-functional leadership to optimize customer journeys and revenue growth across PlayStation products.