Lifecycle Marketing Specialist

BritBox; New York (NY); On-site; USD 60,000 - 75,000; Full time

Job summary

BritBox International in New York is seeking a Lifecycle Marketing Coordinator to manage lifecycle programs across email, push, and other channels. You will coordinate with Creative, Editorial, and product teams to optimize contact frequency, craft templates, and segment audiences for targeted campaigns.

You will monitor performance, run tests, and present insights to improve engagement, retention, and conversion.

Qualifications

• Experience in lifecycle marketing across email and push channels.
• Ability to segment audiences and personalize campaigns.
• Hands-on with testing and optimization techniques.

Responsibilities

• Liaise with Creative, Editorial, and other teams and lead regular lifecycle meetings.
• Manage the lifecycle calendar for all channels globally, aligning with content priorities.
• Own email creation: templates, copy briefs, assets, and approvals.

Skills

Lifecycle marketing

Email marketing

Audience segmentation

AB testing

Project management

Cross-functional collaboration

Tools

Marketing automation platforms

Email deliverability tools

Job description

BritBox International in New York is seeking a Lifecycle Marketing Coordinator to manage lifecycle programs across email, push, and other channels. You will coordinate with Creative, Editorial, and product teams to optimize contact frequency, craft templates, and segment audiences for targeted campaigns.

You will monitor performance, run tests, and present insights to improve engagement, retention, and conversion.