Lifecycle Marketing Manager (Contract | Remote)

Catapult Solutions Group; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Catapult Solutions Group is seeking a Lifecycle Marketing Manager to develop customer strategies driving engagement, adoption, retention, and growth across a digital product ecosystem. You’ll own lifecycle strategy across email, in-product messaging, landing pages, SMS, and push notifications with a primary focus on email and in-product experiences.

You’ll translate marketing strategy into journeys, experiments, and measurable results while collaborating with Product, Analytics, Creative, GTM,

Qualifications

• Experience developing lifecycle marketing and retention strategies.
• Strong experience with email and in-product marketing.
• Experience with customer segmentation, journey development, and personalization.
• Strong knowledge of A/B testing, campaign analytics, and performance measurement.
• Ability to translate data into actionable marketing insights and recommendations.

Responsibilities

• Develop lifecycle and retention marketing strategies across the customer journey.
• Create customer journeys across email, in-product messaging, SMS, push, and landing pages.
• Define audience segmentation, campaign strategy, KPIs, and A/B tests.
• Use campaign performance and customer data to identify insights and optimization opportunities.
• Drive programs focused on retention, engagement, product adoption, conversion, and growth.
• Partner with Product, Analytics, Creative, GTM, and Marketing Operations from strategy through launch.
• Translate marketing strategy into clear campaign requirements, journey maps, and creative briefs.
• Communicate campaign performance, insights, and recommendations to cross-functional stakeholders.

Skills

Lifecycle marketing

Retention strategies

Email marketing

In-product marketing

Campaign analytics

A/B testing

Cross-functional collaboration

Job description

We’re looking for a Lifecycle Marketing Manager to develop customer strategies that drive engagement, adoption, retention, and growth across a digital product ecosystem.

You’ll own lifecycle strategy across email, in-product messaging, landing pages, SMS, and push notifications, with a primary focus on email and in-product experiences. This role is ideal for a data-driven marketer who can turn customer insights into effective journeys, experiments, and measurable results.

What You’ll Do

• Develop lifecycle and retention marketing strategies across the customer journey.
• Create customer journeys across email, in-product messaging, SMS, push, and landing pages.
• Define audience segmentation, campaign strategy, KPIs, and A/B tests.
• Use campaign performance and customer data to identify insights and optimization opportunities.
• Drive programs focused on retention, engagement, product adoption, conversion, and growth.
• Partner with Product, Analytics, Creative, GTM, and Marketing Operations from strategy through launch.
• Translate marketing strategy into clear campaign requirements, journey maps, and creative briefs.
• Communicate campaign performance, insights, and recommendations to cross-functional stakeholders.

What We’re Looking For

• Experience developing lifecycle marketing and retention strategies.
• Strong experience with email and in-product marketing.
• Experience with customer segmentation, journey development, and personalization.
• Strong knowledge of A/B testing, campaign analytics, and performance measurement.
• Ability to translate data into actionable marketing insights and recommendations.
• Strong cross-functional stakeholder and project management experience.
• Experience owning campaign strategy, while partnering with Marketing Operations or similar teams on technical execution.

Nice to Have

• Experience with Braze, Eloqua, Marketo, or similar marketing automation platforms.
• Familiarity with AI tools such as ChatGPT, Claude, or Gemini.
• Exposure to predictive targeting or ML-informed segmentation.
• Experience in B2B SaaS, fintech, financial software, or accounting software.