Lifecycle Marketing Strategist

LE0123 Focus Partners Wealth LLC

Clayton (MO)

On-site

USD 85,000 - 107,000

Full time

14 days+

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Benefits offered by this job

Annual bonus

Medical benefits

401(k)

Job summary

Focus Partners is seeking a Lifecycle Marketing Manager to design, build, and optimize campaigns and journeys that power our growth, client experience, and multi-firm communications. The role owns lifecycle strategy and journey design for assigned programs, delivering personalized, data-driven communications across prospecting, client engagement, and advisor-facing programs.

The candidate will build and deploy email campaigns in Salesforce Marketing Cloud (Email Studio, Journey Builder,

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field.
5+ years in email marketing, marketing automation, lifecycle marketing, or digital campaigns.
Hands-on experience with Salesforce Marketing Cloud Engagement (Email Studio, Journey Builder, Automation Studio, Content Builder).
Experience with HubSpot is a plus.
Demonstrated ability to translate lifecycle strategy into deployed campaigns and journeys.

Responsibilities

Own lifecycle strategy for assigned programs, determining structure, audience definitions, cadence, and success criteria across prospecting and client journeys.
Partner with Marketing Cloud team to shape lifecycle roadmap and prioritization.
Translate strategy into Journey Builder automations and re-entry rules reflecting audience behavior and goals.
Lead A/B and multivariate testing across subject lines, content, send time, and paths; implement improvements.
Build and deploy email campaigns in Salesforce Marketing Cloud using Email Studio, Content Builder, Journey Builder, and Automation Studio.
Configure and QA landing pages, forms, and CloudPages supporting prospecting, events, and client engagement.
Own end-to-end campaign setup including segmentation, data extensions, SQL queries, dynamic content, and sends.
Apply AI tools to accelerate copy iteration, subject lines, personalization, and QA.
Execute recurring and one-off client, prospect, and advisor communications, including newsletters and event invites.
Coordinate with Digital Marketing, MarComms, Content, Client Development, and agency partners to deliver campaigns on schedule.
Set QA and deployment standards for content accuracy, links, data mapping, deliverability, and compliance.
Investigate deliverability incidents and journey failures, determining root cause and remediation.