Coordinator, Lifecycle Marketing

BritBox; New York (NY); On-site; USD 60,000 - 75,000; Full time

Job summary

BritBox International in New York is seeking a Lifecycle Marketing Coordinator to manage lifecycle programs across email, push, and other channels. You will coordinate with Creative, Editorial, and product teams to optimize contact frequency, craft templates, and segment audiences for targeted campaigns.

You will monitor performance, run tests, and present insights to improve engagement, retention, and conversion.

Qualifications

• Experience in lifecycle marketing across email and push channels.
• Ability to segment audiences and personalize campaigns.
• Hands-on with testing and optimization techniques.

Responsibilities

• Liaise with Creative, Editorial, and other teams and lead regular lifecycle meetings.
• Manage the lifecycle calendar for all channels globally, aligning with content priorities.
• Own email creation: templates, copy briefs, assets, and approvals.

Skills

Lifecycle marketing

Email marketing

Audience segmentation

AB testing

Project management

Cross-functional collaboration

Tools

Marketing automation platforms

Email deliverability tools

Job description

Job Title: Lifecycle Marketing Coordinator
Location: New York

Company: BritBox International

Reporting to: Senior Manager, Lifecycle Marketing

Contract Type: Full Time

About Us

BBC Studios’ Direct-to-Consumer (DTC) business brings premium content directly to North American audiences through two distinctive streaming brands: BritBox and BBC Select.
BritBox, the ultimate streaming destination for British TV. We offer an unparalleled collection of thoughtfully curated entertainment—cleverly crafted and full of the charm, wit, and heart that define British storytelling.
Born from the BBC, our mission is to bring authentic British stories to our audiences. Launched in 2017, we are a small but mighty streamer that punches above our weight—available on every major platform and even featured among the bright lights of Times Square—and we’re just getting started.
BBC Select is a documentary streaming service that has been successfully operating since February 2021. It has established itself as the third-largest documentary streaming service in the US. With plans to expand through original commissions, territorial premieres, and new distribution platforms, BBC Select continues to serve a highly engaged audience that values educational, high-quality content. The integration of BBC Select into the DTC organization presents a strong opportunity to leverage shared capabilities, insights, and expertise to accelerate growth and enhance overall customer experience.
If you’re passionate about entertainment, thrive in a fast-paced environment, and want to play a meaningful role in our growth journey, this is your opportunity to be part of a dynamic Direct-to-Consumer business within BBC Studios, bringing the very best of British TV to fans everywhere.

Job Purpose:

You’ll work on all parts of lifecycle operations, encompassing email, push, pre-roll and more: managing the lifecycle calendar to optimal contact frequency, preparing email templates that hero our shows, segmenting to the right audience, continually applying best practices and suggesting new tests and optimizations to run, and assisting with regular reporting on lifecycle initiatives.

The right person for this role is very comfortable working in a fast-paced environment, able to multi-task and prioritize while maintaining an obsessive level of attention to detail.

S/he should have a strong understanding of direct marketing techniques such as email or push, knowing how to maintain healthy deliverability, what tactics will boost engagement, and an innate desire to deep-dive into everything from lifecycle journey building, to personalization engines to sophisticated user segmentation.

Responsibilities:

• Serve as Lifecycle team’s liaison across teams (Creative, Editorial, etc), owning regular meetings and setting agendas

• Manage the lifecycle calendar for all channels (email marketing, push, pre-roll) for BritBox globally, aligning with local content and marketing priorities

• Own all aspects of email creation: building templates, briefing copy and creative assets, and obtaining feedback and signoff

• Collaborate with cross-functional teams to ensure lifecycle campaigns are aligned, delivered on time, and support business objectives

• Ensure all campaigns are send‑ready, checking all links, images, desktop/mobile rendering in major email clients

• Monitor existing lifecycle and transactional emails, ensuring all current information is up‑to‑date and creating new campaigns as needed

• Monitor and report on lifecycle campaign performance, identifying trends, insights, and optimization opportunities to improve engagement, retention, and conversion

• Support A/B testing and optimization efforts across email, push, and