Lifecycle Marketing Manager

Insight Global; Redmond (WA); On-site; USD 120,000 - 170,000; Full time

Job summary

Insight Global is seeking an experienced Lifecycle Marketing Manager to join a growing team supporting a global entertainment and digital product ecosystem with a large, highly engaged user base across multiple platforms.

You will design end-to-end customer journeys, own multi-channel campaigns (email, push, in-app), analyze performance, and partner with product, data, and engineering teams to optimize engagement at scale across platforms.

Qualifications

• Experience leading marketing campaigns in a collaborative environment.
• Experience managing large‑scale, customer‑facing communications.
• Strong analytical skills with experience in testing and performance measurement.
• Familiarity with data analysis, dashboards, and reporting tools.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead weekly lifecycle marketing business updates.
• Manage campaign execution and tracking through a centralized system.
• Drive multiple concurrent, global, cross‑channel marketing campaigns.
• Analyze campaign performance via dashboards and deliver actionable insights.
• Present campaign performance with recommendations to improve KPIs.
• Collaborate with stakeholders to define and execute campaign requirements.
• Guide stakeholders through campaign processes, ensuring expectations are met.
• Build strong cross‑functional partnerships and influence campaign strategy.
• Ensure accuracy and timeliness in campaign delivery and coordination.
• Apply testing and data insights to optimize performance.
• Establish and maintain campaign best practices and standards.
• Manage campaign and experimentation backlogs.

Skills

Lifecycle marketing

Cross-channel campaigns

Analytics & testing

Stakeholder management

Tools

Braze

Salesforce

Job description

Job Description

We are seeking an experienced Lifecycle Marketing Manager to join a growing team supporting a globally recognized entertainment and digital product ecosystem with a large, highly engaged user base across multiple platforms. As the portfolio continues to expand across products, media, and experiences, so do the ways customers interact with the brand.

The Lifecycle Marketing team is responsible for delivering impactful messaging across owned marketing channels, including email, push, in-app, and other digital touchpoints. Campaigns span promotions, compliance, events, product education, first‑time user experiences, re‑engagement, and more.

Description

• Partner with product marketing to define requirements for major promotional campaigns
• Design and map end-to-end customer journeys across channels
• Analyze campaign performance and summarize insights
• Lead weekly business updates for cross‑functional stakeholders
• Manage campaign execution through centralized tracking systems
• Align messaging consistency across multiple channels and campaigns
• Optimize campaigns based on performance data and testing insights
• Partner with data teams to develop testing strategies and experimentation plans
• Generate hypotheses and experiments to improve engagement and performance
• Communicate status and progress to campaign stakeholders
• Capture insights from customer research, testing, and experiments
• Contribute as a subject matter expert in planning and brainstorming sessions
• Review and provide feedback on creative assets and messaging

You’ll partner closely with a diverse team of marketers, engineers, data scientists, creatives, and product leaders to drive day‑to‑day campaign operations at scale. Your work will help inform messaging strategy, improve customer experiences, and drive engagement across a global audience.

Responsibilities

• Lead weekly lifecycle marketing business updates
• Manage campaign execution and tracking through a centralized system
• Drive multiple concurrent, global, cross‑channel marketing campaigns
• Analyze campaign performance via dashboards and deliver actionable insights
• Present campaign performance with recommendations to improve KPIs
• Collaborate with stakeholders to define and execute campaign requirements
• Guide stakeholders through campaign processes, ensuring expectations are met
• Build strong cross‑functional partnerships and influence campaign strategy
• Ensure accuracy and timeliness in campaign delivery and coordination
• Apply testing and data insights to optimize performance
• Establish and maintain campaign best practices and standards
• Manage campaign and experimentation backlogs

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

Skills and Requirements

• Experience leading marketing campaigns in a collaborative environment
• Experience managing large‑scale, customer‑facing communications
• Strong analytical skills with experience in testing and performance measurement
• Familiarity with data analysis, dashboards, and reporting tools
• Excellent communication and stakeholder management skills
• Understanding of customer journeys, engagement, and retention strategies
• Ability to simplify complex concepts for diverse audiences
• Comfortable working in fast‑paced, ambiguous environments
• Strong organizational and prioritization skills
• English language fluency Experience in gaming, digital media, or a related entertainment industry
• Background in marketing or analytics within a technology‑driven environment
• Experience with tools such as Braze, Salesforce, or similar campaign platforms
• Passion for digital products or interactive experiences