Lifecycle Marketing Project Lead

Country Music Association (CMA); Nashville (TN); On-site; USD 75,000 - 110,000; Full time

Job summary

Country Music Association (CMA) in Nashville, TN seeks a Project Manager, Lifecycle Marketing to lead day-to-day execution of audience engagement initiatives across email, text, and other owned channels.

You will collaborate with Marketing, Communications, Industry Relations, CMA Foundation, and Data Architecture to plan, create, coordinate, and optimize targeted communications for members, professionals, partners, and fans.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 3-5 years of experience in marketing, lifecycle marketing, marketing operations, project management, or related discipline.
• Experience utilizing email platforms to conduct marketing campaigns (Customer.io, Klaviyo, HubSpot, Salesforce, etc.).
• Strong project management skills with ability to manage multiple priorities, deadlines, and stakeholders.
• Strong attention to detail and commitment to quality assurance.
• Ability to translate marketing objectives into campaign, audience, and execution requirements.
• Comfort working with data and collaborating with technical CRM/data teams.
• Strong written and verbal communication skills and ability to work cross-functionally.

Responsibilities

• Build, test, QA, and deploy email and SMS campaigns using the marketing automation platform (Customer.io).
• Maintain and manage email and SMS calendars and workflows for operational clarity.
• Support A/B testing and optimization initiatives across email and SMS channels.
• Create and edit engaging copy and content for marketing campaigns across email, SMS, and other channels.
• Coordinate creative assets, approvals and timelines to ensure campaigns launch on schedule.
• Develop and distribute campaign performance reports, translating data into actionable insights.
• Partner with stakeholders across various teams to plan and execute lifecycle marketing campaigns.
• Implement, maintain, and optimize automated journeys (welcome, reminder, post-purchase, renewal).
• Assist with website messaging triggers and dynamic content to support cross-channel experiences.
• Stay current on email/SMS marketing best practices, privacy requirements, deliverability considerations, and emerging tech.
• Other duties as assigned

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

Customer.io

Klaviyo

HubSpot

Salesforce

Job description

Country Music Association (CMA) in Nashville, TN seeks a Project Manager, Lifecycle Marketing to lead day-to-day execution of audience engagement initiatives across email, text, and other owned channels.

You will collaborate with Marketing, Communications, Industry Relations, CMA Foundation, and Data Architecture to plan, create, coordinate, and optimize targeted communications for members, professionals, partners, and fans.