Lifecycle Marketing Lead: CRM, Personalization & Growth

C Squared Social; Meridian (ID); On-site; USD 90,000 - 130,000; Full time

Job summary

C Squared Social in Meridian, ID is seeking a Lifecycle Marketing Manager to partner with account, creative, media, and analytics teams to build advanced lifecycle programs across email, SMS, loyalty, subscriptions, and engagement channels. The role requires strategic leadership and hands-on expertise in marketing automation, segmentation, personalization, and performance optimization.

The ideal candidate combines analytical thinking with customer-centric marketing and a deep understanding of

Qualifications

• 5+ years in lifecycle marketing, CRM, retention, or customer engagement.
• 3+ years leading marketing teams or client-facing initiatives.
• Deep understanding of lifecycle strategy, segmentation, personalization, and automation.
• Experience with major marketing platforms listed (Klaviyo, HubSpot, SFMC, Braze, Iterable, Attentive).
• Strong analytics to translate data into actionable growth strategies.
• Excellent leadership and communication in a fast-paced environment.

Responsibilities

• Evolve and grow Lifecycle Marketing product and services.
• Create customer journey maps and automated programs across channels.
• Collaborate with account teams to identify client growth opportunities.
• Analyze customer behavior and campaign performance for optimization.
• Establish audience segmentation, personalization, and testing frameworks.
• Oversee CRM and marketing automation platforms and data management.
• Leverage AI-powered tools to enhance targeting and content development.
• Mentor lifecycle marketing specialists and cross-functional teams.

Skills

Lifecycle marketing

CRM/Retention marketing

Team leadership

Segmentation & Personalization

Marketing automation

Analytics

Digital marketing

Communication & presentation

Multi-project management

Strategic & creative thinking

Education

Bachelor's Degree or equivalent

Tools

Klaviyo

HubSpot

Salesforce Marketing Cloud

Braze

Iterable

Attentive

Job description

C Squared Social in Meridian, ID is seeking a Lifecycle Marketing Manager to partner with account, creative, media, and analytics teams to build advanced lifecycle programs across email, SMS, loyalty, subscriptions, and engagement channels. The role requires strategic leadership and hands-on expertise in marketing automation, segmentation, personalization, and performance optimization.

The ideal candidate combines analytical thinking with customer-centric marketing and a deep understanding of