Lifecycle Marketing & Community Lead

Foreword Companies; Gallatin (TN); On-site; USD 52,000 - 70,000; Full time

Job summary

Foreword Companies is seeking a Digital Marketing Specialist to own lifecycle marketing and community management across brand properties. You will focus on maximizing customer lifetime value and brand loyalty through multi-channel campaigns and content strategy.

The role requires autonomous execution, strong copywriting, and data-driven decision making, with duties spanning email, SMS, social, and event coordination.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, English, or related field.
• Minimum 2 years of full-time digital marketing experience focusing on email lifecycle marketing and community engagement.
• Proven ability to manage multi-channel content calendars and deploy campaigns with minimal oversight.
• Experience with B2B, eCommerce, or corporate environments is preferred.

Responsibilities

• Own the email and SMS lifecycle marketing calendars, including Welcome Series, Abandoned Cart, Post-Purchase, and Win-Backs.
• Monitor public reviews, respond to feedback, and manage brand voice across platforms.
• Publish and optimize organic content across YouTube, Instagram, Facebook, and LinkedIn.
• Track KPIs with GA4 and reporting dashboards; translate insights into content and email strategy.
• Coordinate trade shows and events, handling logistics and promotions.

Skills

Copywriting

Autonomy

Data analysis

Email marketing

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Email marketing platforms

Social media scheduling dashboards

Marketing analytics tools

Job description

Foreword Companies is seeking a Digital Marketing Specialist to own lifecycle marketing and community management across brand properties. You will focus on maximizing customer lifetime value and brand loyalty through multi-channel campaigns and content strategy.

The role requires autonomous execution, strong copywriting, and data-driven decision making, with duties spanning email, SMS, social, and event coordination.