Lifecycle Marketing Pro: CRM & Retention

ALO; Beverly Hills (CA); Presencial; USD 70.000 - 100.000; Jornada completa

Descripción de la vacante

ALO is seeking a CRM Lifecycle Specialist in Beverly Hills to drive lifecycle journeys via email, SMS, and mobile push. You will build, test, and deploy campaigns, ensuring precise audience targeting and on-brand experiences across channels.

Collaboration with Creative and Brand teams will ensure timely launches and optimal performance. You will analyze campaign results, conduct QA, and implement learnings from A/B tests, contributing to improved customer engagement in a fast-paced retail

Formación

• 2-3 years of experience in CRM, lifecycle, retention, email, or digital marketing.
• Hands-on experience building and deploying campaigns in Braze, Klaviyo, Iterable, Attentive, Bluecore.
• Experience with Asana or similar project workflow systems.

Responsabilidades

• Support the CRM Lifecycle Manager in executing and maintaining automated customer journeys and triggered campaigns across email, SMS, and mobile push.
• Build, configure, test, schedule, and deploy campaigns and journeys within CRM and messaging platforms with accurate audience criteria and tracking.
• Conduct rigorous pre-launch QA across content, links, rendering, and dynamic logic to ensure brand-aligned communications.
• Collaborate with Creative, Digital, Brand, and CRM teams to manage briefs, assets, approvals, and timelines.
• Monitor campaign performance, generate recurring reports, identify trends, and translate results into actionable insights.
• Execute A/B and multivariate tests; document results and apply learnings to future campaigns.

Conocimientos

CRM

Lifecycle

Email Marketing

SMS Marketing

Campaign Management

QA

A/B Testing

Audience Segmentation

Project Management

Communication

Herramientas

Braze

Klaviyo

Iterable

Attentive

Bluecore

Descripción del empleo

ALO is seeking a CRM Lifecycle Specialist in Beverly Hills to drive lifecycle journeys via email, SMS, and mobile push. You will build, test, and deploy campaigns, ensuring precise audience targeting and on-brand experiences across channels.

Collaboration with Creative and Brand teams will ensure timely launches and optimal performance. You will analyze campaign results, conduct QA, and implement learnings from A/B tests, contributing to improved customer engagement in a fast-paced retail